In this episode of ThoughtWave, Dr. Dinin and Chris Leithe tackle one of the most fundamental challenges for entrepreneurs: how to price, package, and sell your product effectively. They dive into frameworks for understanding value, setting price points, and identifying the ideal customer profile (ICP) to streamline the sales process. Through real-world anecdotes—from startups pricing their software at just the right threshold to lessons learned on focusing efforts on qualified leads—they reveal the importance of empathy, active listening, and confidence in selling.

The conversation unpacks critical strategies like the “so what” exercise for uncovering value, the role of psychology in pricing, and how the best salespeople prioritize asking questions over pitching features. Whether you’re a founder refining your sales process, a team leader optimizing revenue, or someone overcoming hesitancy to make the ask, this episode offers actionable insights to help you sell with purpose and integrity.

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