Sightly turned a TikTok trend into a measurable growth engine that tripled CTR and doubled a client’s followers in one campaign. Senior Director of Partnerships and Business Development Maeve Gordon shares how the team uses TikTok’s culture-first signals and APIs to help brands act fast, stay relevant, and turn real-time moments into performance results.

By layering TikTok’s organic, discovery, and mentions APIs with TikTok One, Gordon and her team built a moment marketing system that captures cultural momentum before competitors do. From 3x engagement for beauty partners to 4x CTR lifts in automotive, Sightly’s agile approach shows how acting on TikTok insights can translate directly into revenue growth.

What You’ll Learn in This Episode:

• How Sightly capitalized on a TikTok trend to align with a CPG brand’s KPIs and deliver 3x CTR and 2x follower growth

• How to combine internal data with TikTok’s Organic API to spot cultural shifts early and move from insight to activation

• How to use TikTok One and micro influencers around beauty trends to unlock 3x engagement with authentic content

• How to leverage Discovery and Mentions data to capture intent spikes and drive up to 4x CTR for categories like automotive

• How brand mentions and conversations can reveal real-time creative opportunities, turning cultural chatter into strategic action

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.