Skinn Cosmetics turned complexity into clarity by narrowing their wide product lineup down to six hero products that became the center of their TikTok strategy. By pairing this focus with TikTok LIVE selling, affiliate seeding, and direct founder engagement, the brand built powerful momentum and drove sellouts like their Lipstick X launch in under an hour. The impact didn’t stop on TikTok, their strategy sparked a halo effect across Amazon, DTC, and retail channels, proving that the right hero products can unlock growth everywhere.

What You’ll Learn in This Episode:

• How Skinn Cosmetics sold out Lipstick X in under one hour on TikTok LIVE
• Why focusing on six hero products amplified discovery and conversions
• The role of affiliate seeding and founder engagement in building trust and momentum
• How TikTok’s discovery power creates a measurable halo across other sales channels

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.