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How Small Businesses Can Benefit From Guerilla Marketing
“This gorilla tactic attached to things is budget friendly. It's focused on making sure things are low cost in nature as a whole, but taking the creative and intellectual aspect of marketing and the implementation pieces where it doesn't have to be expensive.” – Zack Knight
In today’s solo episode, I reflect on Chris’s discussion on how cult-like brands focus on creating an immersive experience for their customers in order to keep them coming back. He discusses how big name companies have changed their marketing concepts in order to stay ahead of the competition. He talks about taking the creative and intellectual aspects of marketing and the implementation pieces to the point where it doesn’t have to be expensive. The different aspects of guerilla marketing that we can look at can stand out from other avenues of marketing.
[00:01 - 01:10] Opening Segment
- If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
- If you haven’t listened to last Monday’s episode, check it out!
- Head over to myvoicechallenge.com to register for a free podcasting workshop!
[01:11 - 04:39] How Small Businesses Can Benefit From Guerilla Marketing
- There is a ceiling to success for brands
- Marketing concepts and how they’ve changed over the years
- Guerilla tactics to break into different aspects of marketing
- Small businesses should focus on budget-friendly marketing tactics such as using creative and intellectual aspects of marketing without having to be expensive
- Digital marketing is not the only avenue that small businesses should consider when looking for ways to market their business
[04:40 - 08:05] Closing Segment
- Closing words and reminders
- To find out more about Chris’ insights on how to go above and beyond in marketing, focusing on the “cult collective” and cult ideas, come and listen this Friday!
- Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!
Key Quote:
“Shareability is something that you really want to create.” – Zack Knight
Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.
Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/
If you want to learn how to build a better business, check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.
View all episodes
By Zack A. Knight
5
9090 ratings
“This gorilla tactic attached to things is budget friendly. It's focused on making sure things are low cost in nature as a whole, but taking the creative and intellectual aspect of marketing and the implementation pieces where it doesn't have to be expensive.” – Zack Knight
In today’s solo episode, I reflect on Chris’s discussion on how cult-like brands focus on creating an immersive experience for their customers in order to keep them coming back. He discusses how big name companies have changed their marketing concepts in order to stay ahead of the competition. He talks about taking the creative and intellectual aspects of marketing and the implementation pieces to the point where it doesn’t have to be expensive. The different aspects of guerilla marketing that we can look at can stand out from other avenues of marketing.
[00:01 - 01:10] Opening Segment
- If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
- If you haven’t listened to last Monday’s episode, check it out!
- Head over to myvoicechallenge.com to register for a free podcasting workshop!
[01:11 - 04:39] How Small Businesses Can Benefit From Guerilla Marketing
- There is a ceiling to success for brands
- Marketing concepts and how they’ve changed over the years
- Guerilla tactics to break into different aspects of marketing
- Small businesses should focus on budget-friendly marketing tactics such as using creative and intellectual aspects of marketing without having to be expensive
- Digital marketing is not the only avenue that small businesses should consider when looking for ways to market their business
[04:40 - 08:05] Closing Segment
- Closing words and reminders
- To find out more about Chris’ insights on how to go above and beyond in marketing, focusing on the “cult collective” and cult ideas, come and listen this Friday!
- Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!
Key Quote:
“Shareability is something that you really want to create.” – Zack Knight
Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.
Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/
If you want to learn how to build a better business, check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.