What’s really driving growth in restoration today?

Grace Weller, Chief Marketing Officer of Rumsey Construction and Restoration, joins the show to break down how marketing and sales are evolving in the restoration industry.

From shifting beyond traditional referral channels to building a more diversified strategy that includes digital lead generation, social media, and commercial relationships, Grace shares what’s actually driving growth today.

She also dives into the importance of consistency, tracking ROI, and creating real value in every interaction—along with how AI can support your efforts without replacing authenticity.