Here are three things you’ll learn in this episode:

The biggest PR campaign successes and failures, and what makes a brand strategy truly effective.

Bill shares lessons from campaigns, highlighting how timing, audience alignment, and authenticity determine success.

How to navigate influencer marketing and reach the right audience without relying on vanity metrics.

Learn why frequency, targeting the right followers, and consistent effort matter more than impressions or one-off posts.

Mindset shifts for working with challenger brands versus established brands, and why creativity and authenticity matter.

Discover how limited budgets and smaller brand recognition demand resourcefulness, scrappiness, and staying true to your brand voice.


About Bill Byrne & Remedy PR: 
- Website: http://www.remedypr.com/ 
- Social: https://www.linkedin.com/in/billbyrne/

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