Most recruiters don’t charge enough. But the problem isn’t your clients. It’s you.

In this episode, Jamie sits down with Jon Brooks, the Founder of The Value Advantage and Pricing Consultant to the recruitment industry.

They unpack why most agencies still sell with one-size-fits-all pricing, and how that holds them back from higher fees, better clients, and long-term growth.

Jon breaks down:

Why recruiters often undervalue themselves before a client ever does

How to build a “menu of services” that reflects your value (and gets you paid properly)

Why pricing psychology matters more than market rates

What to do when a client says “we only pay 15%”

If you want to stop competing on price and start charging based on real value, this episode will show you where to start.

Follow the show for more practical conversations to help you build a smarter, more profitable recruitment business.