Most recruitment leaders are telling their teams to “get back to basics”.
The problem is, half the team has no idea what the basics even are anymore.
The market has changed.
The tools have changed.
Attention spans have changed.
And quietly, motivation has taken a hit.
In this episode of Amplifying Recruitment, we get into why modern recruiters are struggling to do the hard work that actually drives results, and what leaders need to change if they want performance back.
Jamie sits down with Mat West, founder and CEO of ewi, a global recruitment business operating across multiple continents. Mat started in recruitment over 20 years ago, built desks from scratch in 25 countries, and later took the leap to build his own business backed by investors. He’s led teams through hypergrowth, cash-flow scares, global expansion, and cultural scale without losing the human edge.
The conversation covers what really happens after you leave a big corporate and put everything on the line. Running out of cash six months in. Personally taking loans to make payroll. Learning the hard way that profit on paper means nothing without money in the bank.
From there, it moves into something most recruitment podcasts never talk about. Dopamine.
Mat breaks down why cheap dopamine hits from emails, LinkedIn notifications, and quick wins are killing recruiter drive. He explains why real motivation comes from doing hard things consistently, and how he’s reintroduced structured phone-based “human hours” into the business to rebuild confidence, energy, and momentum.
You’ll hear why telling recruiters to “go back to basics” doesn’t work anymore, how leaders need to redefine what good actually looks like today, and why AI should be freeing recruiters to build deeper relationships, not replacing the most valuable parts of the job.
It’s a grounded, honest conversation about leadership, behaviour, discipline, and what the next version of recruitment really needs to look like.
If you lead a recruitment team, or you’re a recruiter feeling stuck, this episode will hit close to home.
Subscribe to Amplifying Recruitment for more real conversations with leaders building recruitment businesses in the modern market. Follow the show so you don’t miss the next one.
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