Most recruiters don’t charge enough. But the problem isn’t your clients. It’s you.

In this episode, Jamie sits down with Jon Brooks, the Founder of The Value Advantage and Pricing Consultant to the recruitment industry.

They unpack why most agencies still sell with one-size-fits-all pricing, and how that holds them back from higher fees, better clients, and long-term growth.

Jon breaks down:

Why recruiters often undervalue themselves before a client ever does

How to build a “menu of services” that reflects your value (and gets you paid properly)

Why pricing psychology matters more than market rates

What to do when a client says “we only pay 15%”

If you want to stop competing on price and start charging based on real value, this episode will show you where to start.

Follow the show for more practical conversations to help you build a smarter, more profitable recruitment business.

Too many agencies are throwing tech at the problem and wondering why it’s not working.

This week, I’m joined by Saeed Bor, recruitment ops expert and the man behind the “process > tech” mantra.

Si’s worked on the tools, scaled ops teams, and now consults with recruitment agencies across the UK to help them fix the stuff that actually matters. No fluff, no hype just smart process, systems thinking, and sharp advice that gets results.

We talk about:

• Why so many recruitment leaders chase tools instead of fixing process
  

• The most undertrained part of the recruitment process (and how it kills deals)
  

• A smarter way to use AI note-takers that actually builds your BD pipeline
  

• How to map your real process using just your last 3 placements
  

• What tech to ignore, what to lean into, and where AI is actually useful
  

This one’s full of hard truths, sharp insights, and practical ideas that could save your business a ton of time, money and wasted automation.

Welcome to the Amplifying Recruitment podcast. 

Join your host, Jamie Burrows, and Jo Major, the Founder of Diversity in Recruitment, as they discuss the impact that ED&I training can have on recruiters’ services and business outcomes. 

Jo is a passionate advocate for equality, diversity and inclusion within recruitment, and she has built a career around training other recruiters on the best practices that they can apply to their client work. 

During the episode, Jo discusses the systemic barriers and unconscious biases that many people face in the workforce, and in particular during the recruitment process. She calls for more awareness of these issues, and suggests ways that recruiters can help their clients reduce these barriers to entry for marginalised people. 

She also emphasises the importance of leaders’ involvement in ED&I initiatives, particularly for hiring managers. 

Jo also shares the reasons that ED&I isn’t just an ethical issue; it also has the power to transform your business outcomes as a recruiter. 

Tune in to find out more about ED&I in recruitment. 

Welcome to the Amplifying Recruitment podcast. 

In this episode, your host, Jamie Burrows, is joined by Leadership Consultant Amy Williams to talk about the qualities that make up a great leader. 

Amy explains why so many recruiters often fall into leadership roles, often without the right training or experience, and shares her advice for people who find themselves in that situation. 

Throughout the episode, Amy also emphasises the importance of spotting leadership potential within your team, with a particular focus on a personal desire to be in a leadership position. 

She also warns about the dangers of promoting someone who is only extrinsically motivated, as this often leads to ineffective progress and short-term development. 

Amy also touches on her predictions for the future of leadership and the recruitment market, suggesting that we aren’t out of the woods yet. 

Listen in now to learn how to tap into your own - or your team’s - leadership potential. 

Welcome to the Amplifying Recruitment podcast. 

Your Host, Jamie Burrows, is joined in this episode by Leo Harrison, the Founder of Chapter 2, to talk about his unique business model and innovative take on recruitment practices. 

During the conversation, Leo shares the three pillars that have led his company to success; an embedded talent model, a solid tech stack and a content creation team. 

He also highlights the importance of marketing to potential hires who aren’t on the market yet, stating that this will create inbound leads and a thriving talent pool. 

Leo also shares the story of starting Chapter 2, including the impact that COVID had on the business, and the way that networking defined the company’s early years.

He went on to share his advice for other recruiters, in particular when it comes to selling your services in the right way - even touching on his fixed-fee model and the impact it’s had on his success. 

Tune in now to hear how recruitment can be done differently. 

We’ve distilled our most impactful Business Development Training into one focused, fast-paced day so you can unlock client-winning strategies without sacrificing your schedule.

✅ Proven New Business Development Frameworks

✅ Plug & Play Client Engagement Funnels

✅ Prospect Conversion Skills You Can Apply Immediately

✅ Live Follow-up Q&A for implementation support

⁠⁠Click here for all the info.

Welcome to the Amplifying Recruitment podcast. 

In this episode, your host, Jamie Burrows, and Chris Worden, the Head Problem Solver at Director First, explore why 18% of UK recruitment companies stopped trading in 2024. 

Chris did a deep dive on all the financial pitfalls that recruitment leaders fall foul of, from not separating tax money for HMRC to not fully understanding their company’s cash flow. 

Throughout the conversation, Chris shares practical advice for recruiters, but his main point is to pick up the phone before it’s too late. 

He also highlights common issues like unpaid VAT, PAYE, and corporation tax, which can spell ruin for unprepared directors. 

Chris also touches on some of the so-called solutions that several business owners have turned to, from personal loans to overdrawn accounts, and suggests healthier financial alternatives. 

Listen now to find out how to future-proof your company from financial difficulties. 

We’ve distilled our most impactful Business Development Training into one focused, fast-paced day so you can unlock client-winning strategies without sacrificing your schedule.

✅ Proven New Business Development Frameworks

✅ Plug & Play Client Engagement Funnels

✅ Prospect Conversion Skills You Can Apply Immediately

✅ Live Follow-up Q&A for implementation support

⁠Click here for all the info.

Welcome to the Amplifying Recruitment podcast. 

Join me, Jamie Burrows, and Emma Freivogel, the Founder of B-Radical and Radical Recruit, to discuss the impact that her diversity-centred approach to recruitment is having on marginalised people and the workforce as a whole. 

Emma shared some incredible stories from the people she’s worked with during her time in recruitment, including that of a queer black woman who went from a traumatic childhood and time in prison to becoming a Head Chef at a prestigious restaurant after her release. 

During the episode, Emma explains how recruiters and companies can make their hiring practices more inclusive, and stresses the need for more inclusive infrastructure before recruiting people from marginalised communities. 

She also emphasises the need for trauma-informed leadership and a wider understanding of the privileges that impact people in our society.  

This episode does contain some adult language and potentially upsetting stories, but it’s on a vitally important topic and is well worth a listen. 

Tune in now to hear from an inspirational recruiter and learn more about how you could improve the inclusivity of your own hiring process.

We’ve distilled our most impactful Business Development Training into one focused, fast-paced day so you can unlock client-winning strategies without sacrificing your schedule.

✅ Proven New Business Development Frameworks

✅ Plug & Play Client Engagement Funnels

✅ Prospect Conversion Skills You Can Apply Immediately

✅ Live Follow-up Q&A for implementation support

Click here for all the info.

Welcome to the Amplifying Recruitment podcast. 

I’m your host, Jamie Burrows, and this week I was joined by Ben Fielding, the Founder & Email Delivery Specialist at Quinset, to talk about the mistakes most recruiters make when it comes to their email marketing. 

Ben shares not only the technical aspects of emails, but the importance of creating valuable, personal content for your mailing lists. 

During the episode, he also sheds light on the benefits of having a reliable and well-established domain to send your emails from, and the things that could have your domain flagged as a spam sender. 

Ben also touches on the value that a strong email marketing system can add to your business, including its role in helping you exit your company successfully. 

This episode is also packed with tips, tricks and tools that you can use to improve your email marketing, no matter what your budget. 

Listen now to learn more about what makes a recruiter’s emails successful! 

Welcome to the Amplifying Recruitment podcast. 

If you’ve ever wondered what it takes to build and develop a successful boutique recruitment company, this conversation between me, Jamie Burrows, and this week’s guest, Alex Dover is for you. 

Alex is the Founder of Prism Digital, a London-based recruitment firm that’s been going from strength to strength for the last 12 years thanks to its focus on face-to-face business and the London DevOps group it sponsors. 

During the episode, Alex told me what makes his firm so successful - and according to him, it’s all about relationships, both inside and outside the business. 

Alex also touched on his vegan, tee-total lifestyle and the impact that it’s had on his health, mindset and business. 

Listen in now to learn Alex’s secrets for building a successful boutique firm. 

Welcome to the Amplifying Recruitment podcast. 

Find out how training and development could transform your recruitment career in this episode, featuring Chris Shields, the Global Head of Talent Development at nGAGE Talent. 

Chris joined me, your host, Jamie Burrows, to share his tips for training new starters in recruitment, and explain the benefits of continual learning. 

Throughout the conversation, Chris mentions the role of technology in learning, from the future of bite-sized lessons you can take on-the-go, to the role of AI in our classrooms. 

You can also hear him exploring the impact of COVID on recruiters’ business development skills, and what we can do to bring them back in line with pre-COVID levels. 

Tune in now to find out more about training and development in the recruitment industry.