Hi! 👋

In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

Sent every Monday AM. Best enjoyed with coffee.

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In this episode, I sit down with Chi Thukral, Head of Content and Social Marketing for Yanko Design.We talk about: 

* What kind of insights brands can pick up from social listening and how this can influence their marketing strategy

* Whether social listening is just for 'big' companies (it's not) and how startups can get a programme off the ground

* And how to measure success when it comes to tracking how your customers are talking about you on social media

Chi also shares a few surprising insights that she's unlocked through social listening AND some of the best tools for brands just getting started. 

Listen to it here:

* Buzzsprout

* Spotify

* Apple

This is real advice for the everyday B2B marketer who wants to be better.You can follow Chi here: @ChiThukralYou can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com