Social media is a powerful communication tool for your district, but there are some unique strategies required when it comes to using it for a referendum or bond campaign.

IN THIS EPISODE, BARB EXPLAINS:

• How social media can be both useful and challenging for school communications.
• Why you should use social media to build trust with your community before you ever have to ask for financial support.
• How the goal of a referendum/bond campaign is not to market or “sell” the support for the question, but rather to inform, engage, and get the facts to your community.
• Specific tips for schools going to the polls in November 2020.

SPECIAL GUEST

Barb Nicol

President

Barbara Nicol Public Relations - Minnesota

http://www.barbnicolpr.com

Follow Barb on Twitter: @barbnicol

Follow Barb on Facebook: https://www.facebook.com/BarbNicolPR/

USEFUL INFORMATION

Blog Articles:

• Are Your Social Media Posts Meeting Your Communication Goals?
• Your Referendum To-Do List for Social Media
• Vote Yes! Referendum Secrets from a Winning Campaign

K12PRtip - Free Referendum Checklist for Social Media

MORE RESOURCES

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www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!