Meet Craig Davison, Executive Director of Communications at Sound Transit. Let's dive into the unique customer communication challenges his organization faces and uncover the solutions they’ve adopted to overcome them. Learn why texting has become a unique and vital function of their transit communication strategy, and how other companies can follow suit.  

In this episode, you’ll learn: 

• How Sound Transit effectively communicates to people on 70,000 rides per day  
• Why they chose not to build a dedicated Sound Transit app, and instead send alerts via text 
• How their transit security text line works and why it’s so important for the community 
• The creative ways in which they promote their texting capabilities  
• How Seattle’s transit infrastructure differs from other big cities and how its rider base has evolved over the past few years  
• How government agencies and other organizations can learn from Sound Transit’s example and securely connect with their customers 

Download the full State of Texting 2019 report here

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