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How @SouthernPrideBBQ Turned Smokers Into a BBQ Legacy with Jared Robertson
#bbq #smoker #podcast
In this episode of The Duce Raymond Podcast, Duce sits down with Jared Robertson, President of Southern Pride, the legendary family-owned company that revolutionized the barbecue industry with its fully automatic, wood-burning, gas-fired, and electric smokers. From the brand’s origins in the 1970s to today’s state-of-the-art designs, Jared shares how Southern Pride continues to lead the way in precision engineering, consistency, and durability for pitmasters and restaurant owners worldwide. Duce and Jared dive deep into the evolution of barbecue technology, the launch of new models like the SRG 400 and SRG 800, the comeback of the SC 100, and the development of the massive SPK 1400 and 2000-pound smokers used by top operations around the country. They also talk craftsmanship, innovation, and the future of commercial barbecue equipment — all while highlighting what makes Southern Pride a trusted name in professional BBQ. Whether you’re a pitmaster, restaurant owner, or true barbecue enthusiast, this episode gives an inside look at the machines, minds, and passion behind some of the best barbecue in the world.
00:00 – The Southern Pride Story Begins
3:30 – The Robertson Legacy
10:27 – Building the Cadillac of Smokers
19:03 – Why Southern Pride Smokers Last
23:35 – The Smoker That Gave Pitmasters Their Life Back
31:09 – Why The MLR-150 Turned Heads On The BBQ Circuit
33:16 – Why Old-School BBQ Doesn’t Work Today
37:26 – How Caterers Can Boost Profits
43:43 – The Hard Lessons Of Leading A Family-Run Company
56:39 – The Wild Journey Of Southern Pride’s Move
1:00:16 – How Ole Hickory Took Inspiration From Southern Pride
1:05:23 – How Southern Pride Uses Million-Dollar Amada Lasers
1:10:10 – What Smoker You Should Buy
1:13:22 – What’s New at Southern Pride
1:23:43 – Wrapping It Up
Follow Southern Pride on Social:
Instagram: https://www.instagram.com/sopridebbq
Facebook: https://www.facebook.com/SouthernPrideSmokers
X: https://x.com/SoPrideBBQ
TikTok: https://www.tiktok.com/@sopridebbqsmokers?lang=en
LinkedIn: https://www.linkedin.com/company/southern-pride-smokers/
YouTube: https://www.youtube.com/user/SouthernPrideBBQ
Website: https://www.southernpride.com/
Follow Us on Social
Instagram: https://www.instagram.com/sweetbabyrayscatering/
TikTok: https://www.tiktok.com/@sweetbabyrayscatering
Facebook: https://www.facebook.com/sweetbabyrayscatering
Linkedin: https://www.linkedin.com/company/sweet-baby-ray's-catering/?viewAsMember=true
Website: https://www.sweetbabyraysbbq.com/
View all episodes
By Duce Raymond#bbq #smoker #podcast
In this episode of The Duce Raymond Podcast, Duce sits down with Jared Robertson, President of Southern Pride, the legendary family-owned company that revolutionized the barbecue industry with its fully automatic, wood-burning, gas-fired, and electric smokers. From the brand’s origins in the 1970s to today’s state-of-the-art designs, Jared shares how Southern Pride continues to lead the way in precision engineering, consistency, and durability for pitmasters and restaurant owners worldwide. Duce and Jared dive deep into the evolution of barbecue technology, the launch of new models like the SRG 400 and SRG 800, the comeback of the SC 100, and the development of the massive SPK 1400 and 2000-pound smokers used by top operations around the country. They also talk craftsmanship, innovation, and the future of commercial barbecue equipment — all while highlighting what makes Southern Pride a trusted name in professional BBQ. Whether you’re a pitmaster, restaurant owner, or true barbecue enthusiast, this episode gives an inside look at the machines, minds, and passion behind some of the best barbecue in the world.
00:00 – The Southern Pride Story Begins
3:30 – The Robertson Legacy
10:27 – Building the Cadillac of Smokers
19:03 – Why Southern Pride Smokers Last
23:35 – The Smoker That Gave Pitmasters Their Life Back
31:09 – Why The MLR-150 Turned Heads On The BBQ Circuit
33:16 – Why Old-School BBQ Doesn’t Work Today
37:26 – How Caterers Can Boost Profits
43:43 – The Hard Lessons Of Leading A Family-Run Company
56:39 – The Wild Journey Of Southern Pride’s Move
1:00:16 – How Ole Hickory Took Inspiration From Southern Pride
1:05:23 – How Southern Pride Uses Million-Dollar Amada Lasers
1:10:10 – What Smoker You Should Buy
1:13:22 – What’s New at Southern Pride
1:23:43 – Wrapping It Up
Follow Southern Pride on Social:
Instagram: https://www.instagram.com/sopridebbq
Facebook: https://www.facebook.com/SouthernPrideSmokers
X: https://x.com/SoPrideBBQ
TikTok: https://www.tiktok.com/@sopridebbqsmokers?lang=en
LinkedIn: https://www.linkedin.com/company/southern-pride-smokers/
YouTube: https://www.youtube.com/user/SouthernPrideBBQ
Website: https://www.southernpride.com/
Follow Us on Social
Instagram: https://www.instagram.com/sweetbabyrayscatering/
TikTok: https://www.tiktok.com/@sweetbabyrayscatering
Facebook: https://www.facebook.com/sweetbabyrayscatering
Linkedin: https://www.linkedin.com/company/sweet-baby-ray's-catering/?viewAsMember=true
Website: https://www.sweetbabyraysbbq.com/