In this episode, I sit down with Will Scott, Founder and CEO of Search Influence, to discuss how a strong culture paired with strategic adaptation fuels sustained growth. Search Influence—ranked No. 4,154 on the 2024 Inc. 5000 list—serves as a powerful example of how culture and strategy go hand in hand. Will shares his personal insights into how a strong culture empowers teams to remain agile, innovate under pressure, and stay aligned with evolving market demands. We explore how intentional leadership and cultural clarity can help companies adapt without losing their identity. Tune in to learn how building a strong culture is not just a nice-to-have—it's essential for agility, resilience, and long-term success.