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How Surreal Made Expensive Cereal Feel Worth It
Premium pricing does not work just because a product is better. It works when the brand changes what the product feels like.
In this episode of Full Fat Marketing, Leonora breaks down how Surreal made cereal feel more current, more desirable, and much easier to justify paying more for.
If you’ve ever wondered why some everyday products feel worth the premium while others just feel overpriced, this episode will show you how perception shapes value far more than most founders realise.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/
Check out our website: https://www.lrbcreative.com/
Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist
Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
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By Leonora BrebnerPremium pricing does not work just because a product is better. It works when the brand changes what the product feels like.
In this episode of Full Fat Marketing, Leonora breaks down how Surreal made cereal feel more current, more desirable, and much easier to justify paying more for.
If you’ve ever wondered why some everyday products feel worth the premium while others just feel overpriced, this episode will show you how perception shapes value far more than most founders realise.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/
Check out our website: https://www.lrbcreative.com/
Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist
Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.