Dee Soffer-Ninary is the CEO of Optima Enterprises, a professional real estate and construction management company specializing in providing cost-effective property and project management services. Destined to become a serial entrepreneur at the ripe age of 13, Dee had already started her first business as a math and writing tutor and grew it by having other tutors do it on her behalf. 

As an adult, she started her career as a property management consultant, and over the past two decades, she has established multiple successful entities in the real estate and construction sectors. Dee is a board member for the Entrepreneurs’ Organization (EO) and also the President of her local EO Los Angeles Chapter.

In this episode:

How do you take an idea and turn it into a business? What do you have to do to become a successful entrepreneur? Does entrepreneurship involve simply taking an idea from concept to execution? 

As a serial entrepreneur, Dee Soffer-Ninary creates business ideas, but she knows she needs others to take that idea and push it through to execution. You need the finders, minders, and grinders to get it done. She also knows that systems and processes are part of a successful business plan, and serial entrepreneurs need them to move forward and support their other creative ideas. Entrepreneurship is not just about taking an idea directly from concept to execution — you need to have effective systems in place and be willing to take risks.

In this episode of the Systems Simplified podcast, Adi Klevit interviews Dee Soffer-Ninary, the CEO of Optima Enterprises, about integrating systems with entrepreneurship. Dee shares her entrepreneurial journey and explains how systems can help you become a better entrepreneur. They also discuss strategies for executing business ideas and tips for balancing your personal and professional life.