She built a 6-figure brand by talking about poo.

But the real story is even better.

This week on Motherloading, we’re joined by Joely Gabrielle, former Head of Beauty at Grazia and now co-founder of gut health brand We Are Regular.

In just five weeks after launch, the brand hit six figures — by tackling one of women’s last taboos: talking openly about poo.

But this conversation goes far beyond gut health.

We talk about:

• traumatic pregnancy and postnatal anxiety
• the identity crisis of motherhood
• leaving a safe corporate career
• launching a business with your best friend
• building something ambitious while raising a child
• being pregnant again while scaling a startup

Plus we introduce a new Motherloading segment — The Load Audit — exploring the invisible mental, emotional and ambition load women carry.

Funny, honest and wildly relatable — this episode is for anyone navigating the messy middle of motherhood, ambition and starting again.

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Produced by TAEPodcast - www.taepodcast.co.uk