Indie Bites

How Tally grew to $150k MRR in 5 years - Marie Martens


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Marie Martens is the co-founder of Tally, a form builder she started with her partner Filip, now used by half a million people and are over $150k MRR. Marie was on the pod 3 years ago when they’d scaled to 16,000 users and $8k MRR in 1 year. In that episode we discussed the origin story, getting their first 100 users and how they’d grown so quickly. Today, we’re going to be finding out how they’ve built such a robust business over the past 3 years and 15x’d their revenue.

Listen to Marie's first episode:
https://indiebites.com/43

Timestamps

  • 00:00 Intro
  • 02:09 From small lifestyle business to larger sustainable business
  • 04:50 Retaining the fun in the business
  • 06:02 Struggles in hiring a remote team
  • 07:32 Building an in-person team in Belgium vs remote
  • 08:17 Running a startup as a parent
  • 10:06 How Tally has grown to $150k MRR
  • 13:07 The pros and cons of building in public
  • 15:08 Growing the product while keeping it simple
  • 15:49 The future of Tally
  • 16:43 Recommendations

Recommendations

  • Book - First Round Capital
  • Podcast - Lenny's Podcast
  • Indie Hacker - Olly Meakings

My links

  • Twitter
  • Indie Bites Twitter
  • Indie Bites YouTube
  • Join the membership
  • Personal Website
  • 2 Hour Podcast Course

Sponsor - EmailOctopus 🐙

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Indie BitesBy James McKinven

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