In this episode of SaaS Scaled, we’re talking to Joe Keehnast. He’s the VP of Product at RevenueWell, a company that gives group dental practices and DSOs the tools they need to align marketing and operations across multiple locations.

 

We chat about Joe’s experience and history and dive into how RevenueWell works and some of the main problems it solves. We also cover some of the challenges involved in building a project like RevenueWell and the pros and cons of building, buying, and renting software.

 

Joe shares his thoughts on the most effective way to keep the people in your business consistently aligned and on the same page. How do you deal with the feedback you get from different areas like sales, market, and existing customers when it comes to product management?

 

Finally, we talk about the importance of customer conversations when it comes to making product decisions, and how to define a clear and useful product vision.