Starting where every great hotel story does — at the front desk — Jessica Mousley takes us from her time as night shift manager at a Kimpton Hotel, to an IT role where she worked to cull useable data across departments and inform CRM for a better guest experience, and lands us where she is now: a leader for Sentierre, a hospitality brand that is redefining the industry. She shares her point of view on bringing a new property to life, how technology tools can convert hospitality properties into true “hosts,” and why she’s excited about the rise of Machine Learning.