In this episode, Dr. Shani Horowitz-Rozen speaks with Aviv Weizmann, Head of EMEA Marketing at Aerospike, about what it really takes to communicate value in the tech world.

One of the strongest ideas in this episode is simple:

If you do not learn to tell the story of your work, others may never fully see its impact.

Drawing on years of experience in companies like Microsoft, Google, Meta and now Aerospike, Aviv shares practical insights on storytelling, audience awareness, personal branding, and authenticity.

Together, they discuss why great work is not always enough on its own, why tech professionals need to learn how to frame their impact, and how communication can help people get recognition, clarity, and a stronger professional presence.

Tune in to a thoughtful, practical episode for developers, product people, marketers, and anyone who wants their work to resonate more clearly 📣

Tune in and join the conversation!