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How Texting is Changing the Game for Baylor University Sports


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Sports teams across the country are finding new and interesting ways to utilize texting for business, but none quite like Baylor University. In addition to using texting in their ticketing office to promote their sports programs and engage with fans, Baylor is using it as part of the training in their Sports Strategy and Sales (S3) major. 

We recently sent a team down to Waco, TX to learn more from Dr. Darryl Lehnus, Director of the S3 program. He told us more about how the program’s training has evolved overtime, why students and the sports industry as a whole are embracing texting and more.  

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ZipcastBy Zipwhip