How th Unf**k Your Startup

On the latest episode of How to Unf**k Your Startup, I had the pleasure of sitting down with Zan Bennett, Principal at Exactius Capital Management. With a wealth of experience in growth marketing and leadership, Zan has collaborated with world-class executives, strategic capital, and global teams to accelerate growth-stage companies into hypergrowth. His expertise spans a diverse range of sectors, including Consumer, E-commerce, two-sided marketplaces, and B2SMB SaaS. Prior to his role at Exactius, Zan owned and ran a company focused on scaling social impact ventures, which built lasting businesses from scratch across industries such as healthcare, climate, consumer, high-end design, and SaaS.

This week on How to Unf**k Your Startup, we welcomed Alex Kottoor, a seasoned entrepreneur and business leader with over two decades of experience driving profitable growth in startups, SMBs, and Fortune 500 companies. Alex started his career at CDW, where he honed his skills in solving customer problems through technology. He then co-founded his first SaaS company, SceneDoc, which he successfully grew and exited. Now, as the founder and CEO of Dena Growth, Alex is turning his attention towards helping early-stage founders navigate the challenges of scaling, particularly around go-to-market strategy and sales. Having been a founder himself, Alex knows firsthand the challenges they face when transitioning from founder-led sales to a dedicated sales team.

This episode of How to Unf**k Your Startup features a chat with Dorothy Chang, Co-Founder at Lynx Collective, an amazing community for tech startup founders and aspiring entrepreneurs. Dorothy's been a rising star in the NYC tech scene for over two decades, killing it in roles in PR, marketing, venture capital, and nonprofit leadership. Make no mistake, she knows her stuff.

In the latest episode of How to Unf**k Your Startup, I had the opportunity to sit down with David Weiss, Chief Revenue Officer at The Sales Collective.

David is an expert when it comes to developing value propositions that genuinely resonate with customers. He has a background in data-driven sales strategies and a proven track record of building sustainable growth. During our conversation, we dove deep into the craft of streamlining your messaging and focusing on the outcomes that matter most to your target audience.

Throughout the episode, David provides practical frameworks and real-life examples that can help any startup crystallize its product's value and drive meaningful results. I highly recommend setting aside some time to listen to our conversation. Trust me, David's insights can help you navigate the challenges of startup life and set your company on the right path.

Michael Brenner is the Founder of Marketing Insider Group, a content marketing agency that helps companies reach, engage and convert new customers. With over 25 years of experience in sales and marketing, Michael has seen firsthand the challenges businesses face in capturing the attention of today's savvy, distracted buyers. As an author, keynote speaker and recognized leader in the content marketing space, he helps organizations rethink their approach to customer engagement.

In this episode of How to Unf** Your Startup*, Michael and I dove into the strategies startups must employ to reach buyers in an increasingly noisy marketplace. With loads of stories and hard-won insights, Michael shares his formula for crafting marketing messages that resonate and building an inbound engine that drives sustainable growth. Our conversation drives home the importance of a customer-centric mindset in all aspects of startup operations, from leadership to demand generation.