The Room Where It Happened

How The AJ Vs. Jake Paul Fight Was Made | Frank Smith


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From delivering coffees at 14 to becoming CEO of Matchroom Boxing, Frank Smith has lived every side of the fight game.


In this episode, Frank reflects on the defining moments that shaped his career, from his first “final warning” as a teenager to leading global events watched by millions. He shares the unexpected twists behind major fights like Anthony Joshua vs. Jake Paul, the lessons learned from high-stakes negotiations, and why ego is the enemy of progress. 


Frank also offers an inside look at the business risks behind boxing’s biggest nights and how staying grounded, adaptable, and relentlessly positive helped him rise through the ranks.


It’s a story about graft, growth, and learning to fight smart, both in and outside the ring.


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The Room Where It HappenedBy High Performance