Do you remember the Fire Phone? This was to be the first smartphone to be produced by Amazon, Bezos 'big bet'. Yet following the launch, Amazon announced they'd lost $170 million and fired their entire hardware engineering division. What happened?

Sources:

https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks

https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/

https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.html

https://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.html

https://www.fastcompany.com/3039887/under-fire

https://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.html

https://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axe

https://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/

https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/

https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/

https://hbr.org/2011/10/ten-reasons-amazon-kindle-fire

https://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.fastcompany.com/co-design

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.wsj.com/articles/BL-DGB-24752

https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7

https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184

https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/

https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phone

https://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-sales

https://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-report

https://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-good

https://en.wikipedia.org/wiki/Fire_Phone

https://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/

https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203

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