Pickleball’s rapid growth has reshaped the racket sports landscape with the Association of Pickleball Players (APP) at the center of that expansion.

In this episode of Racket Sports Weekly, host Ian Rapport talks with APP CMO Tom Webb about why pickleball’s growth is unlike any modern sport, and how accessibility, community, and global expansion are reshaping its landscape.

Webb discusses:

• Why storytelling, inclusivity, and community are core to pickleball’s success

• International expansion across Asia, Europe, and beyond

• Tennis vs pickleball narratives

• What the future could hold for the APP and the sport globally

🎧 Listen now to learn how pickleball is evolving from a pandemic boom sport into a global sports business powerhouse.