Pickleball’s global expansion is accelerating and TOPSERIES Pickleball wants to play a major role in shaping what comes next.
In this episode of Racket Sports Weekly, I sit down with Adel Aref, CEO of TOPSERIES Pickleball, a new premium pro and amateur tour focused on building a structured competitive ecosystem across Europe, Africa, and the Middle East.
Aref brings a unique background to the role. A former top-10 Tunisian tennis player and international tennis umpire, he later worked with Paris Saint-Germain, helped grow global sporting events, and served as Tour Director for Premier Padel.
Now he’s applying that experience to pickleball.
We discuss:
• Why pickleball is reaching a global tipping point
• The vision behind TOPSERIES Pickleball’s four-tier tour structure
• Why Europe, Africa, and the Middle East are key growth markets
• How the tour plans to combine sport, lifestyle, and entertainment
• How celebrity investors and ambassadors could help grow the game
With seven pro-level events planned in Cairo, Venice, Hamburg, London, Dubai, and Tunis, TOPSERIES aims to build a long-term platform for professional pickleball outside the United States.
🎧 Listen now to learn how one of the sport’s newest tours is approaching global expansion and innovation.