In this chat with Eric Jorgenson, author of The Almanack of Naval Ravikant, we explore the true ROI of content creation. Eric challenges the common approach of measuring returns purely through direct sales, advocating instead for “the longest view in the room.” He explains how content creates “multiplier effects” beyond immediate revenue—from conference invitations and speaking opportunities to business connections and industry credibility. As Eric notes, successful content often becomes “an inflection point for becoming the person who owns this category,” turning outbound hustling into inbound opportunities. This is an episode about seeing content as a long-term investment rather than a short-term transaction. The full-length episode featuring Eric Jorgenson can be heard on Entrepreneur Perspectives.

How the Author of The Almanack of Naval Ravikant Measures Content ROI was created by the team at KazCM.

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About Eric Jorgenson:  Eric Jorgenson is the CEO of Scribe Media and the author of The Almanack of Naval Ravikant. He has a blog, email newsletter, and a podcast called Smart Friends.

About The Almanack of Naval Ravikant: 

The Almanack of Naval Ravikant is a curated collection of Naval’s insights on wealth, happiness, and life, compiled by author Eric Jorgenson. It’s not a traditional book Naval wrote—but rather a synthesis of his tweets, podcasts, and essays.

Main themes:

Wealth creation: Focus on building assets that generate income while you sleep. Learn specific knowledge, leverage code or media, and play long-term games with long-term people.

Happiness: Happiness is a choice and a skill. Let go of desires and comparison. Prioritize peace of mind over chasing status.

Self-education: Read, reflect, and build your own worldview. Formal education matters less than curiosity and lifelong learning.

Time and freedom: Optimize for freedom over money. Time is the ultimate currency—guard it relentlessly.

Clear thinking: Avoid dogma, simplify your decision-making, and understand first principles. Be rational, not reactive.

It’s basically a personal operating system for life—practical, philosophical, and highly rereadable.