Everything is Personal

How the Beard Bros Grew a Cannabis Empire


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Where's the scrapple? On this edition of Everything Is Personal we traffic in Pennsylvania references from Crayola crayons to the Amish to Shoofly pie as Len and Jon welcome native Keystone Staters (by way of Florida) and real life brothers Bill Levers and Jeff Levers of Beard Bros. to the show. Responsible for growing some of the best "craft cannabis" in Southern California as Beard Bros. Pharms, Bill and Jeff have recently expanded their growing empire by moving beyond growing into media – specifically, their own cannabis culture website and news service called Beard Bros. Media with over 250 feature articles covering the grassroots of the cannabis industry with an eye for accuracy and detail that traditional media often overlook in covering cannabis. The guys talk about the evolution of the cannabis industry, how COVID-19 revolutionized cannabis delivery, Beard Bros.' pivot from cultivation to a media platform, and Len and Jon roll out their favorite stand-up comic lists for laughs. All this plus the 1980s Allentown-Bethlehem punk-metal and skater scene, the most ridiculous reason for ever being thrown out of an AC/DC show, several appearances by the Debbie Downer "sad" trombone, what makes a person "look like a fed," the origin of Len's nickname as "Suit," who among the guests and hosts DOESN'T have a beard, a royal mispronunciation of an up-and-coming singer/songwriter in the vein of Billie Eilish, and a not entirely new but still-fresh British hip-hop take on Have You Heard. Now how do you find the Turnpike from here?EndoDNA: Where Genetic Science Meets Actionable Patient Care
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Everything is PersonalBy Len May

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