B2B Marketing: Tomorrow's Best Practices... Today

How The Best Revenue Teams Align for Success: Tomorrow’s Best Practices Today with Kenny Lee


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In this episode, we're talking with Kenny Lee, the VP of Revenue at Seismic, about how the best revenue teams align for success.

Seismic is a platform that helps companies build and manage their sales and marketing alignment. Kenny has a lot of experience and knowledge about how to build and manage a successful revenue team, and he's sharing those insights with us in this video.

If you're looking to improve your marketing and revenue strategies, then this video is for you! Learn about how to align your sales and marketing efforts and reach your goals in the most effective way possible.

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Timestamps:

00:00 Intro
01:20 Who is Kenny Lee, and why Seismic?
04:50 How Should Revenue Teams Think About "Success"?
10:14 How Do You Get To Marketing and Sales Alignment?
15:25 What Really is Attribution, and How Should We Use It?
22:47 How Can Marketers Ensure We Keep Human Moments?
27:22 Outro

...more
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B2B Marketing: Tomorrow's Best Practices... TodayBy Leadtail

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