Welcome back to The PodCask: a Podcast About Whiskey, where your hosts Will and Greeze delve into the ever-evolving world of bourbon and whiskey. In this episode, titled "Bourbon Boom Mixdown," Will takes center stage, reflecting on a recent video release that unexpectedly soared in popularity, sparking curiosity and speculation about the absence of Greeze and the potential impact on their viewership. Together, they navigate the latest whiskey news, addressing a recent Wall Street Journal article ominously titled "The Bourbon Boom Is Over, Now Comes the Hangover." They dissect the market's sudden shift after years of growth, highlighting the impacts on sales, layoffs, and distillery operations, particularly with industry giant Brown-Forman. Will also outlines the nuanced relationship between consumer demand and product pricing, tackling common misconceptions and defending the intricate dynamics within the whiskey distribution chain. Tune in as they evaluate what these changes mean for whiskey enthusiasts and the future of the bourbon community, shedding light on the potential positive outcomes from the current market contraction. Plus, stay until the end for an adventurous tasting of a uniquely peated whiskey that’s sure to intrigue and entertain! Grab a glass, sit back, and join Will and Grease for an insightful and spirited discussion.