Welcome back, whiskey lovers! In this episode of The PodCask, Will and Greeze dive headfirst into the resurgence of age statements in the world of bourbon and American whiskey. The conversation kicks off with some friendly banter about recent whiskey competitions, family reunions, and updates from summer break, before they get right to the big whiskey news—the release of Old Granddad Bottled-in-Bond with a seven-year age statement at just $39.99.

Will and Greeze break down what this means for the industry and celebrate the trend of legacy brands bringing back meaningful age statements at accessible prices. They compare recent and upcoming releases from Wild Turkey, Old Fitzgerald, and Eagle Rare, and discuss the business motivations behind these moves, from changing market demand to looming whiskey supply gluts.

The guys also examine how this age statement “renaissance” could spell trouble for NDP (non-distilling producer) brands, and why consumers should be excited about the expanding options on the shelves. To top it all off, they share pours from up-and-coming craft distilleries, and revisit what makes small-batch, age-stated bourbons so special for everyday whiskey enthusiasts.

So pour your favorite dram and settle in—this episode is packed with whiskey insights, laughs, and a look at the future of bourbon through the lens of age statements making a big comeback.

In this lively episode, Will and Greeze are joined by none other than Tiny Irwin, the force behind Southern Whiskey Society—the South’s most anticipated whiskey and food event. The trio dives right into sharing laughs, personal anecdotes, and, of course, plenty of whiskey wisdom. Tiny opens up about the evolution of Southern Whiskey Society, teasing this year’s expanded cigar lounge, an exclusive early VIP cigar session, a fresh lineup of new chefs and distillers, and an exciting beta test: the launch of a high-end tequila experience.

Whether you’re a die-hard whiskey fan or new to the spirits scene, you’ll love hearing about the community focus, the Southern hospitality at the heart of the event, and all the surprises Tiny has planned for this August. The guys even share a few epic pours, including a rare Tennessee bourbon that throws everyone for a loop. Pour yourself a glass and tune in—the PodCask is serving up another round of stories, tastings, and event insider tips you won’t want to miss!

In this special episode, hosts Will and Greeze sit down with a truly unique guest: Nelson Eddy, the official historian for Jack Daniels. Nelson has been immersed in the world of Jack Daniels for an astonishing 38 years, making him a walking encyclopedia of all things related to this iconic American whiskey.

In this episode, you'll hear how Nelson's passion and depth of knowledge captivated Will and Greeze during a recent media trip for the Jack Daniels 14-year release. They knew immediately they had to bring his stories and insights directly to you, our listeners.

Together, they dive into the rich and intertwined histories of Jack Daniels and Nashville, unearthing stories that connect music, culture, and commerce across generations. Nelson shares incredible anecdotes—from the brand’s deep connections to country legends, to the pivotal role Jack Daniels played in shaping popular culture and Tennessee history.

The conversation also takes you into the heart of Jack Daniels' current innovations, like the revival of ultra-aged whiskeys (10, 12, and 14 years old), and the challenges and triumphs of honoring old traditions while pushing the boundaries of whiskey making. Along the way, you’ll get an insider’s look at the passion, pride, and legacy that drive the people of Lynchburg.

So pour yourself a glass of your favorite Tennessee whiskey and settle in for an episode packed with fascinating tales, behind-the-scenes details, and a whole lot of history you won’t hear anywhere else. Cheers, and let’s raise a glass to whiskey stories worth telling!

00:00 Jack Daniels' Nashville Connection

11:20 Jack Daniels Legacy & Innovation

13:57 Traditional Whiskey Aging Challenges

19:31 Jack Daniels' Legacy and Ambition

23:23 Jack Daniel's Unique Mellowing Process

29:13 Favorite Jack Daniels Story

33:24 Iconic American Brands: Jack Daniels & Coca Cola

40:55 Whiskey Mixing Traditions Shift

46:29 "Jack Daniels' Patience Strategy"

52:36 Prohibition's Extended Era in 1909

58:39 "Jack Daniels' Historical Rye Roots"

01:04:01 Pre-Release Jack Daniels Party

01:08:47 "Charcoal Mellowing Enhances Aging"

01:10:26 Jack Daniels Charcoal Mellowing Process

01:15:31 Jack Daniel's Forward Thinking Legacy

In today's episode, Will and the Greeze dive into some of the hottest news in the whiskey world, starting off with a few lighthearted updates from their own lives—including musings on campers and Diet Coke memes—before shifting into a spirited discussion about recent bourbon releases.

You'll hear their candid reactions and analysis on the highly-anticipated Eagle Rare 12 Year, its surprising price point, and how Buffalo Trace plans to roll it out as a permanent (yet probably scarce) addition to shelves. The conversation weaves through other upcoming bottles like Old Fitzgerald 7 Year and the new Wild Turkey 8 Year, with the hosts debating market trends, allocation realities, and the potential for these whiskeys to actually be accessible for regular drinkers.

The guys also celebrate the return of a beloved local favorite—Belle Meade Bourbon—getting into the story behind its relaunch and what to expect from its new blend. And, of course, no episode would be complete without a tasting: listen in as Will and the Greeze crack open the Wild Turkey 8 Year, share their first impressions, and decide if it earns a place as a new home bar essential.

If you're a bourbon geek, looking for candid takes, laughs, and real talk about what's happening on store shelves (and behind the scenes), this episode is packed for you. Pour yourself a dram, settle in, and let's get into it!

In this episode of The PodCask, Will and Greeze dive into a week filled with significant news impacting the whiskey industry — tariffs! Join them as they explore the announcement of a 25% tariff on Mexico and Canada, and a 10% tariff on China, signed by President Trump. These tariffs have sparked concerns within the bourbon industry about international sales, especially as Canadian provinces consider pulling American spirits from their shelves. With international relations and economic pressures influencing whiskey exports, Will and Greeze discuss the potential repercussions on American whiskey products, consumer experience, and the supply chain. Plus, stay tuned for highlights on new releases from Buffalo Trace and Old Forester that promise exciting things for whiskey enthusiasts in the coming months. Enjoy an engaging conversation filled with the latest industry insights and humorous exchanges that make The PodCask the perfect pairing for your favorite dram.

In this exciting episode of The PodCask: a Podcast About Whiskey, hosts Will and Greeze dive headfirst into the latest in the whiskey world. With the bourbon boom seemingly coming to an end, the dynamic duo explores an array of new special releases and developments on Whiskey Row in Louisville. Tune in as they dissect the return of Old Forester's A 117 series, the collaboration of Eli Manning with Knob Creek for a Super Bowl-themed release, and the nationwide debut of Woodford Reserve's highly anticipated double double oaked bourbon. Will and Greeze also entertain with humorous banter about sourcing whiskey, marketing strategies, and the shifting landscape of whiskey tourism and pricing. So grab a glass and join The PodCask for an insightful and entertaining look at what's new in the whiskey world!

Welcome back to The PodCask: a Podcast About Whiskey, where your hosts Will and Greeze delve into the ever-evolving world of bourbon and whiskey. In this episode, titled "Bourbon Boom Mixdown," Will takes center stage, reflecting on a recent video release that unexpectedly soared in popularity, sparking curiosity and speculation about the absence of Greeze and the potential impact on their viewership. Together, they navigate the latest whiskey news, addressing a recent Wall Street Journal article ominously titled "The Bourbon Boom Is Over, Now Comes the Hangover." They dissect the market's sudden shift after years of growth, highlighting the impacts on sales, layoffs, and distillery operations, particularly with industry giant Brown-Forman. Will also outlines the nuanced relationship between consumer demand and product pricing, tackling common misconceptions and defending the intricate dynamics within the whiskey distribution chain. Tune in as they evaluate what these changes mean for whiskey enthusiasts and the future of the bourbon community, shedding light on the potential positive outcomes from the current market contraction. Plus, stay until the end for an adventurous tasting of a uniquely peated whiskey that’s sure to intrigue and entertain! Grab a glass, sit back, and join Will and Grease for an insightful and spirited discussion.

In this episode of The PodCask: a Podcast About Whiskey, Will and Greeze dive into some exciting whiskey news after a brief hiatus due to holidays and some health challenges. Greeze shares a harrowing story of his recent hospital stay for pneumonia, providing a candid and humorous recount of his ordeal. Once the duo shifts focus back to whiskey, they explore the legal battle between Glencairn and a California firm over copyright infringements, discuss Jim Beam's new consumer single barrel program, and reveal an innovative product that could revolutionize blind tastings for whiskey enthusiasts. Plus, they indulge in a tasting of the Four Roses 2024 Limited Edition, thanks to a generous sample from a friend. Tune in for laughter, insightful whiskey updates, and, of course, the camaraderie between Will and Greeze that you know and love.

In this latest episode of The PodCask: a Podcast About Whiskey, hosts Will and Greeze dive into a spirited discussion blending humor and expertise as they explore the intricacies of whiskey blends, community, and some unexpected anecdotes. Join them as they embark on an entertaining debate about mixing drinks, with Greeze humorously asserting his blending prowess alongside whiskey expert Dixon. They also delve into a captivating tasting experience with unique offerings like the earthy "Hell Bear" and the sentimentally marketed "Best Friend Bourbon," providing candid reviews and price point evaluations. Their whiskey journey takes an amusing turn with tales of Greeze's neighborhood oddities and past whiskey events that include nocturnal adventures and whiskey-fueled revelations. Expect chuckles as they tackle topics from election-themed bottling, early internet mishaps to Will's travel plans in Colorado and plans with friends at Airbnb. With a dash of humor, a hint of nostalgia, and a pour of top-shelf whiskey, Will and Greeze welcome you to an episode brimming with lively banter, thoughtful tasting notes, and a warm sense of community that reminds us all why we gather around the barrel.

Welcome back to The PodCask: a Podcast About Whiskey, where we dive into the rich, complex world of whiskey with your hosts Will and Greeze. In this episode, we're exploring a unique bourbon that's creating a buzz—an exquisite grain-to-glass bourbon from Hard Truth Distilling Company. Described as dark, sticky, with a memorable finish, we're excited to unpack what makes this sweet mash wheated bourbon a standout. And with a price tag of $55, it’s a deal hard to ignore.

We’ll also delve into the fascinating differences between the Hard Truth bourbon and their sweet mash rye, dive through tasting notes ranging from spearmint to purple grapes, and compare it to some all-time favorites. Plus, get ready to join us for "sample roulette" featuring exclusive samples and insights into the world of whiskey competitions during COVID. So pour yourself a glass, sit back, and let’s raise a toast to exploring whiskey’s hard truths together! And don't forget to subscribe, rate, and join our Patreon community for more exciting whiskey adventures. Cheers!