In this special episode, hosts Will and Greeze sit down with a truly unique guest: Nelson Eddy, the official historian for Jack Daniels. Nelson has been immersed in the world of Jack Daniels for an astonishing 38 years, making him a walking encyclopedia of all things related to this iconic American whiskey.

In this episode, you'll hear how Nelson's passion and depth of knowledge captivated Will and Greeze during a recent media trip for the Jack Daniels 14-year release. They knew immediately they had to bring his stories and insights directly to you, our listeners.

Together, they dive into the rich and intertwined histories of Jack Daniels and Nashville, unearthing stories that connect music, culture, and commerce across generations. Nelson shares incredible anecdotes—from the brand’s deep connections to country legends, to the pivotal role Jack Daniels played in shaping popular culture and Tennessee history.

The conversation also takes you into the heart of Jack Daniels' current innovations, like the revival of ultra-aged whiskeys (10, 12, and 14 years old), and the challenges and triumphs of honoring old traditions while pushing the boundaries of whiskey making. Along the way, you’ll get an insider’s look at the passion, pride, and legacy that drive the people of Lynchburg.

So pour yourself a glass of your favorite Tennessee whiskey and settle in for an episode packed with fascinating tales, behind-the-scenes details, and a whole lot of history you won’t hear anywhere else. Cheers, and let’s raise a glass to whiskey stories worth telling!

00:00 Jack Daniels' Nashville Connection

11:20 Jack Daniels Legacy & Innovation

13:57 Traditional Whiskey Aging Challenges

19:31 Jack Daniels' Legacy and Ambition

23:23 Jack Daniel's Unique Mellowing Process

29:13 Favorite Jack Daniels Story

33:24 Iconic American Brands: Jack Daniels & Coca Cola

40:55 Whiskey Mixing Traditions Shift

46:29 "Jack Daniels' Patience Strategy"

52:36 Prohibition's Extended Era in 1909

58:39 "Jack Daniels' Historical Rye Roots"

01:04:01 Pre-Release Jack Daniels Party

01:08:47 "Charcoal Mellowing Enhances Aging"

01:10:26 Jack Daniels Charcoal Mellowing Process

01:15:31 Jack Daniel's Forward Thinking Legacy