February 26, 2025

How the Brokerage Business is Changing

52 minutes

In this episode of the Top of Mind podcast, Mike Simonsen sits down with Jason Waugh, president of Coldwell Banker Affiliates, to talk about how the real estate brokerage business is changing in 2025. Jason shares insights from CB’s 100,000 agents, the latest findings from CB’s Global Luxury Trends report, and how the agent-consumer relationship is changing after the dramatic real estate commissions settlements of 2024.

About Jason Waugh

Jason Waugh is president of Coldwell Banker Affiliates for Coldwell Banker Real Estate. where he runs the brand’s marketing, franchise sales and operations teams for 100,000 real estate sales professionals in more than 2,700 offices across 39 countries.

Here’s a glimpse of what you’ll learn:

What it’s like running an iconic real estate brand in 2025

The latest findings from CB’s Global Luxury Trends report

Notable demographic trends for luxury real estate buyers

How agent/homebuyer relationships are changing after the commission lawsuits

Which consumers continue to choose full-service/full-price real estate services

Which markets are noticing commission compression

Insights on today’s unique commercial real estate trends

Related to this episode:

Coldwell Banker Affliates

Jason Waugh | LinkedIn

Mike Simonsen | LinkedIn

Altos Research

Featuring Mike Simonsen, President of Altos Research

A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets.

Altos on Twitter

Mike on Twitter

About Altos Research

The Top of Mind Podcast is produced by Altos Research.

Each week, Altos tracks every home for sale in the country - all the pricing, and all the changes in pricing - and synthesizes those analytics to make them available before becoming visible through traditional channels.

Schedule a demo to see Altos in action. You can also get a copy of our free eBook: How To Use Market Data to Build Your Real Estate Business.

The Top of Mind podcast features top real estate industry insiders and experts to unpack the most important housing, real estate, mortgage data and trends that are shaping the housing market. Hosted by Altos founder Mike Simonsen and produced by the HousingWire Content Studio.

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