Top of Mind

How the Brokerage Business is Changing


Listen Later

In this episode of the Top of Mind podcast, Mike Simonsen sits down with Jason Waugh, president of Coldwell Banker Affiliates, to talk about how the real estate brokerage business is changing in 2025. Jason shares insights from CB’s 100,000 agents, the latest findings from CB’s Global Luxury Trends report, and how the agent-consumer relationship is changing after the dramatic real estate commissions settlements of 2024.


About Jason Waugh

Jason Waugh is president of Coldwell Banker Affiliates for Coldwell Banker Real Estate. where he runs the brand’s marketing, franchise sales and operations teams for 100,000 real estate sales professionals in more than 2,700 offices across 39 countries.


Here’s a glimpse of what you’ll learn: 

  • What it’s like running an iconic real estate brand in 2025
  • The latest findings from CB’s Global Luxury Trends report
  • Notable demographic trends for luxury real estate buyers
  • How agent/homebuyer relationships are changing after the commission lawsuits
  • Which consumers continue to choose full-service/full-price real estate services
  • Which markets are noticing commission compression
  • Insights on today’s unique commercial real estate trends

  • Related to this episode:

    • Coldwell Banker Affliates
    • Jason Waugh | LinkedIn
    • Mike Simonsen | LinkedIn
    • Altos Research

    • Featuring Mike Simonsen, President of Altos Research

      A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets.


      Follow us on Twitter for more data analysis and insights:

      • Altos on Twitter
      • Mike on Twitter

      • About Altos Research

        The Top of Mind Podcast is produced by Altos Research.

        Each week, Altos tracks every home for sale in the country - all the pricing, and all the changes in pricing - and synthesizes those analytics to make them available before becoming visible through traditional channels.

        Schedule a demo to see Altos in action. You can also get a copy of our free eBook: How To Use Market Data to Build Your Real Estate Business.


        The Top of Mind podcast features top real estate industry insiders and experts to unpack the most important housing, real estate, mortgage data and trends that are shaping the housing market. Hosted by Altos founder Mike Simonsen and produced by the HousingWire Content Studio.

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        ...more
        View all episodesView all episodes
        Download on the App Store

        Top of MindBy HousingWire

        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        28 ratings


        More shows like Top of Mind

        View all
        BiggerPockets Real Estate Podcast by BiggerPockets

        BiggerPockets Real Estate Podcast

        16,769 Listeners

        Animal Spirits Podcast by The Compound

        Animal Spirits Podcast

        2,012 Listeners

        RealTrending by RealTrends

        RealTrending

        17 Listeners

        Power House by HousingWire

        Power House

        63 Listeners

        All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

        All-In with Chamath, Jason, Sacks & Friedberg

        9,799 Listeners

        HousingWire Daily by HousingWire

        HousingWire Daily

        161 Listeners

        Ask The Compound by The Compound

        Ask The Compound

        317 Listeners

        Moody's Talks - Inside Economics by Moody's Analytics

        Moody's Talks - Inside Economics

        297 Listeners

        On The Market by BiggerPockets

        On The Market

        896 Listeners

        New Heights with Jason & Travis Kelce by Wondery

        New Heights with Jason & Travis Kelce

        18,446 Listeners

        Knowledge Brokers Podcast by BAM Media

        Knowledge Brokers Podcast

        44 Listeners

        House of Data by Altos Research

        House of Data

        4 Listeners

        The RMD Podcast by Reverse Mortgage Daily

        The RMD Podcast

        4 Listeners