When the CEOs of some of the world's largest companies are finding ways to connect with audiences on social media networks, can you afford to eschew these marketing channels today?   Some people (Asians, in particular) worry that being socially visible makes them come across as attention-seeking. They confuse social visibility with social celebrity - the two aren't necessarily tied to each other. The former is what C-suites should aim for today and you can get there without having to put yourself front and centre of your social media efforts. Tune in to find out how in under 3 minutes. 

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