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How the Canada Post Strike is Shaping Non-Profit Strategies: Insights from Backpack Buddies Ep #78
What's a non-profit to do with no mail for over two weeks?
In this episode, Megan and Naomi chat with Joanne Griffiths from Backpack Buddies to discuss some of the strategies they're trying as we head into their busiest giving season.
This podcast interview features Joanne Griffiths, co-founder of Backpack Buddies, a non-profit organization addressing childhood hunger. We explore Backpack Buddies growth over the last 13 years and talk about the challenges due to the Canada Post strike and explores alternative communication strategies to maintain donations.
You Will Want to Hear This Episode if You Are Interested In...
(00:00:53) - The Origin of Backpack Buddies
(00:07:15) - Securing Essential Resources as a New NPO
(00:14:28) - Impact of the Canada Post Strike
(00:16:02) - Future of Direct Mail and Budgeting
(00:17:14) - Donor Awareness and Response to the Strike
(00:21:24) - Volunteer Mobilization and Alternative Strategies
(00:25:22) - Exploring BVMs and Text Messaging
(00:27:07) - Donor Stewardship and Thank-a-thons
(00:28:02) - Collecting Donor Contact Information
(00:30:38) - Tax Receipts and CRM Management
(00:31:36) - Revenue Predictions and Strike Impact
(00:35:24) - Exploring New Social Media Platforms
(00:37:01) - Threads, BlueSky, LinkedIn and Instagram
(00:47:42) - Pros and Cons of Event Fundraising
(00:55:00) - NotebookLM
(00:56:03) - Greatest Fears
Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! The latest on the Canada Post strike: https://nationalpost.com/news/canada/canada-post-strike-four-week Check out these stratgies and more on our blog: https://www.frontier.io/resources/canada-post-might-go-on-strike Backpack Buddies: https://www.backpackbuddies.ca/ Connect with Joanne [email protected] NotebookLM: https://notebooklm.google.com/ Connect With Frontier Follow Megan on LinkedIn Follow Naomi on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Frontier FM's NEW Instagram: https://www.instagram.com/frontier.fm/
Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team
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By Frontier Marketing Co.
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What's a non-profit to do with no mail for over two weeks?
In this episode, Megan and Naomi chat with Joanne Griffiths from Backpack Buddies to discuss some of the strategies they're trying as we head into their busiest giving season.
This podcast interview features Joanne Griffiths, co-founder of Backpack Buddies, a non-profit organization addressing childhood hunger. We explore Backpack Buddies growth over the last 13 years and talk about the challenges due to the Canada Post strike and explores alternative communication strategies to maintain donations.
You Will Want to Hear This Episode if You Are Interested In...
(00:00:53) - The Origin of Backpack Buddies
(00:07:15) - Securing Essential Resources as a New NPO
(00:14:28) - Impact of the Canada Post Strike
(00:16:02) - Future of Direct Mail and Budgeting
(00:17:14) - Donor Awareness and Response to the Strike
(00:21:24) - Volunteer Mobilization and Alternative Strategies
(00:25:22) - Exploring BVMs and Text Messaging
(00:27:07) - Donor Stewardship and Thank-a-thons
(00:28:02) - Collecting Donor Contact Information
(00:30:38) - Tax Receipts and CRM Management
(00:31:36) - Revenue Predictions and Strike Impact
(00:35:24) - Exploring New Social Media Platforms
(00:37:01) - Threads, BlueSky, LinkedIn and Instagram
(00:47:42) - Pros and Cons of Event Fundraising
(00:55:00) - NotebookLM
(00:56:03) - Greatest Fears
Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! The latest on the Canada Post strike: https://nationalpost.com/news/canada/canada-post-strike-four-week Check out these stratgies and more on our blog: https://www.frontier.io/resources/canada-post-might-go-on-strike Backpack Buddies: https://www.backpackbuddies.ca/ Connect with Joanne [email protected] NotebookLM: https://notebooklm.google.com/ Connect With Frontier Follow Megan on LinkedIn Follow Naomi on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Frontier FM's NEW Instagram: https://www.instagram.com/frontier.fm/
Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team