By Frontier Marketing Co.
5
11 ratings
The podcast currently has 96 episodes available.
In celebration of our LinkedIn Live event with NextAfter (and definitely NOT because we ran out of episodes in the queue) we are taking a dive into episodes past, pulling out some of our favourite moments from our time with our guests from NextAfter and their alumni!
Original Episodes
Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team
What do Taylor Swift, the Stanley Cup, and Spotify Wrapped have in common? They might just help you improve your fundraising! In this episode, Megan is joined by Wes Moon and some behind the scenes Frontier staff as they take a deep dive into the CanadaHelps 2024 Giving Report with special guests: Nicole Danesi from CanadaHelps and Jennifer Robins from Environics Analytics. This episode is packed with insights, data, and trends that are shaping the landscape of charitable giving in Canada.
You will want to hear this episode if you are interested in...(00:00:52) Nicole Dainese's Background (00:01:25) Jennifer Robbins' Background (00:04:04) Profile of Jessica: A Representative Canadian Millennial (00:07:01) Social Connectedness and Giving Trends (00:10:01) Impact of the Pandemic on Social Networks (00:14:40) Monthly Giving Trends (00:32:06) Gap Between Concern and Action in Environmental Giving (00:40:06) Effectiveness of In-Person Asks and Door-to-Door Canvassing (00:46:31) Importance of Hope in Fundraising (00:48:08) The 1% Improvement Theory (00:51:20) Leveraging Leassons from the For Profit Sector (00:56:48) Surprising and Not So Surprising Insights From Giving Reports Past and Present (00:59:20) Why are we Seeing Fewer Donors? (01:05:55) Giving Tuesday Best Practices (01:08:45) The Giving Report Personas (01:11:50) Online Giving Trends & Talks of a Recession (01:15:05) Pandemic Predictions vs Reality (01:21:30) Identifying and Leveraging Donor Values (01:24:01) The Consequences of Relying on Major Gifts (01:26:13) Greatest Fears
Resources & People Mentioned
Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team
In this enlightening episode, Naomi takes a deep dive into the critical topic of ethical storytelling within the nonprofit sector with guests Allison Rolle and Mariya Glubrecht. Together they offer valuable insights into how nonprofits can honor and empower the individuals whose stories they share without compromising impact.
You will want to hear this episode if you are interested in...(00:00:00) Meet Mariya and Alli
(00:02:14) Importance of Ethical Storytelling
(00:04:30) Honoring Stories in Nonprofits
(00:07:17) Addressing Power Imbalances in Storytelling
(00:13:05) Capturing the Right Voice
(00:19:33) AI and Ethical Storytelling
(00:31:00) Acknowledging the Past and Moving Forward
(00:35:47) EDI Misteps and Fails
(00:39:48) Oversimplification and Manipulation
(00:47:17) Helping Organizations Embrace Ethical Storytelling
(00:51:37) NPOs that are Doing it Right
(01:01:05) Alli and Mariya Share Their Greatest Fears
Resources & People Mentioned
Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team
Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company.
David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions.
His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences. ]
You will want to hear this episode if you are interested in...
Resources & People Mentioned
Connect With Frontier
Episode 72
With Megan McCaffery and Naomi Perks
Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM.
Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family, for a deep dive into the art of showing appreciation to donors. In the spirit of Valentine's Day, they discuss the similarities between a good date and good stewardship, and surprisingly, Megan finds herself speaking fondly of SMS fundraising.
You will want to hear this episode if you are interested in...
Naomi's transition from client to Frontier team member [00:00:45]
The importance of balancing donor relationships without constant asks [00:03:53]
Creative stewardship methods and the power of tangible communication [00:02:24]
The innovative use of SMS for donor updates by Canadian Blood Services [00:07:01]
The significance of stewardship across all donor levels [00:09:44]
Parallels between stewardship and love languages [00:14:11]
The economic perspective of stewardship and donor retention [00:25:26]
Stewardship tools we love [00:51:08]
Resources & People Mentioned
Canadian Blood Services SMS campaign
Really Good Emails customer appreciation
Episode 47 with Jocelyn Kwok
Connect With Frontier
Follow Naomi on LinkedIn
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Website: https://Frontier.io
We used AI to write these show notes!
Dive into the depths of AI's current landscape and future possibilities with Mike Berg on this enlightening episode of Frontier FM.
In this episode, Megan engages in a compelling discussion with industry veteran Mike Berg, the Chief Technology Officer at System 3. Mike shares his wealth of experience in artificial intelligence, from his tenure at AltaML, Canada's leading peer-to-peer AI company, to his role in developing AI models for diverse applications in everything from feline diagnostics, to HR management.
You'll learn a little bit about why AI may or may not take over the world, which tools you could leverage today, and how to best set up your organization grow into the tools of tomorrow. You will want to hear this episode if you are interested in...
Resources & Mentions
Connect with Mike Berg
Connect With Frontier
Sometimes the best way to innovate is to start with the basics. On this episode, Megan and Frontier ED, Derek Weiss sit down with testing guru and friend of the pod, Nathan Hill from NextAfter to discuss all things testing. Nathan shares his favourite test for charities in their A/B infancy, some surprising findings fresh from the NextAfter lab, and some common errors you should avoid while planning your end of year tests.
You will want to hear this episode if you are interested in...Is it really best practice to follow best practice? On this episode, Megan is joined by Russell Philips of the Canadian Constitution Foundation to discuss their learnings from the recent NIO Summit in Dallas. You'll find out why it's so hard to convince people under 40 to give, get some quick UX/UI wins to optimize your donation pages, and learn why testing trumps best practice.
You will want to hear this episode if you are interested in...Megan returns to the pod for a message to our listeners about where we've been and where we're going!
Just because corporate fundraising feels complicated does not mean it is. It’s also not a money buffet that charities can just show up to for funding. It requires strategy, skill, and a little bit of patience. On this episode, Ben sits down with Heather Nelson of BridgeRaise to discuss the ins and outs of corporate fundraising, why charities seek corporate partnerships, the shadow side of corporate funding, and how to take your first steps as a charity into the space.
You will want to hear this episode if you are interested in...The podcast currently has 96 episodes available.