Frontier FM

Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company.

David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions.

His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences. ]

You will want to hear this episode if you are interested in...

• [00:00:00] - The Origin of Valuegraphics
• [00:04:40] - Defining Values
• [00:14:08] - Cultural Differences in Value Graphics
• [00:17:42] - Uncovering Non-Profit Donor Segments Using Value Graphics
• [00:32:29] - Understanding Values on a Budget
• [00:38:59] - Building Workplace Culture with Value Graphics
• [00:46:35] - Are Our Values Changing?
• [00:48:50] - Leveraging Valuegraphics for Personal Growth
• [00:55:15] - When to Use Demographics
• [01:00:57] - Values Focused Homeruns and Horror Stories
• [01:12:55] - David's Greatest Fear

Resources & People Mentioned

• The Valuegraphics Belonging Index: https://belongingindex.bubbleapps.io/version-test
• The Valuegraphics Institute: https://valuegraphics.com/
• Buy David's Books: https://www.amazon.ca/stores/David-Allison/author/B07HGT8BT3
• Follow David on LinkedIn: https://www.linkedin.com/in/davidallisoninc
• Hire David to Speak: https://www.davidallisoninc.com/

Connect With Frontier

• Follow Naomi on LinkedIn: https://www.linkedin.com/in/naomi-perks/
• Follow Megan on LinkedIn: https://www.linkedin.com/company/meganmccaffery
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
• Website: https://Frontier.io

Episode 72

With Megan McCaffery and Naomi Perks

Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM.

Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family, for a deep dive into the art of showing appreciation to donors. In the spirit of Valentine's Day, they discuss the similarities between a good date and good stewardship, and surprisingly, Megan finds herself speaking fondly of SMS fundraising.

You will want to hear this episode if you are interested in...

• Naomi's transition from client to Frontier team member [00:00:45]

• The importance of balancing donor relationships without constant asks [00:03:53]

• Creative stewardship methods and the power of tangible communication [00:02:24]

• The innovative use of SMS for donor updates by Canadian Blood Services [00:07:01]

• The significance of stewardship across all donor levels [00:09:44]

• Parallels between stewardship and love languages [00:14:11]

• The economic perspective of stewardship and donor retention [00:25:26]

• Community building and the 'cult' of brand loyalty [00:47:53]

• Stewardship tools we love [00:51:08]

• Naomi's greatest fear [1:01:01]

Resources & People Mentioned

• Canadian Blood Services SMS campaign

• Really Good Emails customer appreciation

• Episode 47 with Jocelyn Kwok

• Out on Screen

Connect With Frontier

• Follow Naomi on LinkedIn

• Follow Megan on LinkedIn

• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

• Website: https://Frontier.io

We used AI to write these show notes!

Dive into the depths of AI's current landscape and future possibilities with Mike Berg on this enlightening episode of Frontier FM.

In this episode, Megan engages in a compelling discussion with industry veteran Mike Berg, the Chief Technology Officer at System 3. Mike shares his wealth of experience in artificial intelligence, from his tenure at AltaML, Canada's leading peer-to-peer AI company, to his role in developing AI models for diverse applications in everything from feline diagnostics, to HR management.

You'll learn a little bit about why AI may or may not take over the world, which tools you could leverage today, and how to best set up your organization grow into the tools of tomorrow. You will want to hear this episode if you are interested in...

• Introduction to AI and Guest Mike Berg [00:33]
• AI in Executive Recruitment [02:10]
• Addressing Bias in AI Models [04:40]
• Demystifying AI and Its Overuse [06:53]
• Vetting AI Claims in Products [08:35]
• ChatGPT uses and Data Security [10:27]
• Prompts for Success [15:03]
• Considerations Around the AI Wars [19:37]
• Pitfalls of AI [24:40]
• AI Tools for Agencies and Nonprofits [34:00]
• AI in Feline Diagnostics, and How to Create an AI Model [40:49]
• The History of AI and Technological Roadblocks of the Past and Future [49:13]
• Preparing Your Organization for a Future with AI [54:30]
• Job Security and AI [01:06:33]
• Mike's Greatest Fear [01:10:10]

Resources & Mentions

• Email Frontier FM your fundraising questions at [email protected]!
• AltaML
• System 3
• OpenAI - ChatGPT
• Bard
• Gemini
• OpenAI - DALL·E
• Adobe Sensei
• Sylvester AI
• Llama AI
• Sam Altman on data training with OpenAI
• Wisely
• Copilot AI

Connect with Mike Berg

• Follow Mike on LinkedIn

Connect With Frontier

• Follow Megan on LinkedIn
• Frontier on LinkedIn

Sometimes the best way to innovate is to start with the basics. On this episode, Megan and Frontier ED, Derek Weiss sit down with testing guru and friend of the pod, Nathan Hill from NextAfter to discuss all things testing. Nathan shares his favourite test for charities in their A/B infancy, some surprising findings fresh from the NextAfter lab, and some common errors you should avoid while planning your end of year tests.

• Getting to know Nathan Hill and NextAfter [0:38]
• All about NIO [4:33]
• The problem with AI [14:07]
• Findings from our value proposition study [17:39]
• How to start testing [33:33]
• Finding great testing resources with Winston [40:45]
• Cautionary tales with testing [46:57]
• Things you can still do (and shouldn't do) before Year End [52:49]
• Nathan and Derek share their greatest fears [59:39]
• Free resources and how to get in touch [1:01:23]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Winston Knows
• Decoding Generosity
• NIO Summit
• Carlos Whittaker's NIO talk
• Jon Lee's NIO talk

• Follow Nathan on LinkedIn
• Email Nathan at [email protected]
• Sign up for Winston's Weekly

• Follow Megan McCaffery on LinkedIn
• Follow Derek Weiss on LinkedIn
• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Is it really best practice to follow best practice? On this episode, Megan is joined by Russell Philips of the Canadian Constitution Foundation to discuss their learnings from the recent NIO Summit in Dallas. You'll find out why it's so hard to convince people under 40 to give, get some quick UX/UI wins to optimize your donation pages, and learn why testing trumps best practice.

• Getting to know Russell and the CCF [0:45]
• Turning calls into conversions [7:00]
• What is the NIO Summit? [8:15]
• UX/UI learnings inspired by Tim Kachuriak & Karl Gilis [11:20]
• Talking to Gen Zs & things we learned from Jon Lee [17:49]
• Radical transparency & the generous side of Youtube & Twitch [32:12]
• Quick wins and takeaways you can try before year end [39:03]
• Russell's greatest fear and how to get in touch with the CCF [48:05]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Tim Kachuriak's NIO Presentation
• Karl Gilis's NIO Presentation
• John Lee's NIO Presentation
• Desert Bus for Hope
• LoadingReadRun (Victoria based Comedy group running desert bus Nov.11!)

• [email protected]
• https://www.facebook.com/CanadianConstitutionFoundation
• https://twitter.com/CDNConstFound

• Follow Megan McCaffery on LinkedIn
• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Megan returns to the pod for a message to our listeners about where we've been and where we're going!

Just because corporate fundraising feels complicated does not mean it is. It's also not a money buffet that charities can just show up to for funding. It requires strategy, skill, and a little bit of patience. On this episode, Ben sits down with Heather Nelson of BridgeRaise to discuss the ins and outs of corporate fundraising, why charities seek corporate partnerships, the shadow side of corporate funding, and how to take your first steps as a charity into the space.

• Getting to know Heather Nelson [0:57]
• Defining corporate fundraising [6:18]
• Should charities seek corporate funds? [13:19]
• Understanding the shadow side of corporate giving [27:34]
• Taking the first steps toward corporate fundraising [37:35]
• Free resources and final questions [45:41]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Ben's Previous Start-Up
• Getting Started | BridgeRaise
• Raise More Money | BridgeRaise
• Open For Business | BridgeRaise
• Exploring Power Dynamics in Corporate Fundraising | BridgeRaise

• Follow Heather on LinkedIn
• Email Heather
• BridgeRaise

• Follow Benjamin Johnson on LinkedIn
• Follow Matt Hussey on LinkedIn
• Follow Megan McCaffery on LinkedIn
• Follow Becca Gust on LinkedIn
• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Sometimes it takes an outsider's perspective to bring clarity to the needs of an industry you work in every day. That's why Ben asked his long-time friend, former co-worker, and now SAAS leader Steve Benjamins to weigh in on the state of tech in the charity world. The two also take a deep dive into the unique benefits and challenges of four-day work weeks and remote working environments.

• Getting to know Steve Benjamins and his career journey [0:45]
• How Steve built multiple tech products [8:06]
• The impact of tech entering the charity world [13:00]
• Makers, managers, and building trust in changing work environments [21:27]
• The power of in-person connection in a mostly remote world [28:41]
• Tactical advice for social media and final thoughts [38:53]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Maker's Schedule, Manager's Schedule
• Site Builder Report
• MBA-ish
• Atlist

• Follow Steve on Twitter
• Visit Steve's website

• Follow Benjamin Johnson on LinkedIn
• Follow Matt Hussey on LinkedIn
• Follow Megan McCaffery on LinkedIn
• Follow Becca Gust on LinkedIn
• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

What are your favorite fundraising trends for 2023? On this episode, Ben and Becca dive into all things trends for the ten months ahead. They discuss person-centered fundraising, using TikTok for donor acquisition, making giving easy, the future of phones in fundraising, and everything in between. You don't want to miss it!

• Catching up with Becca and Ben's Nonprofit Innovation Circle recap [0:09]
• Person-centered fundraising and breaking down the ideal donor [6:12]
• Using personalization to build deeper donor connections [14:17]
• The future of phones and SMS in fundraising [17:52]
• Changing payment methods and the need for a timed opt-out [27:30]
• Why charities need TikTok [32:36]
• Trust-based philanthropy, an unlikely recession, the potential peak of podcasting, and other lightning-round trends [41:14]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• 2023 Payment Trends Webinar with Fundraise Up
• 3 Ways to Supercharge Your Text Message Fundraising for Year-End

• Follow Benjamin Johnson on LinkedIn
• Follow Matt Hussey on LinkedIn
• Follow Megan McCaffery on LinkedIn
• Follow Becca Gust on LinkedIn
• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Change is often a bad word among charities. And nothing exemplifies change more than technology. Many charities avoid it for a myriad of reasons, but tech is a valuable piece to cracking the generosity puzzle for decades to come. On this episode, Ben sits down with Yulia from Giveffect to discuss how charities should choose the right technology for their organizations. The two dive into Yulia's professional journey, the origin and mission of Giveffect, and the resistance to change in the nonprofit sector.

• Yulia's professional journey and what led her to the nonprofit space [0:13]
• The story of Giveffect and its mission to streamline the tech side of charity [9:01]
• Unpacking resistance to change in the nonprofit sector [18:46]
• Where and how to start choosing the right tech for your organization [29:00]
• Cool Tools and final thoughts [37:23]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Giveffect
• The Smart Nonprofit: Staying Human-Centered in An Automated World (Book)
• ChatGPT

• Follow Yulia on LinkedIn
• Email Yulia

• Follow Benjamin Johnson on LinkedIn
• Follow Matt Hussey on LinkedIn
• Follow Megan McCaffery on LinkedIn
• Follow Becca Gust on LinkedIn
• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/