Frontier FM

Are you ready for the Fundraising Revolution? Nejeed Kassam of Keela is! On this episode, Ben sits down with Nejeed for an engaging discussion focused on pushing the charitable sector forward. From tech innovation to addressing the fear that so many fundraisers hide just under the surface, get ready for a thought-provoking conversation everyone living the nonprofit life needs to hear.

• Nejeed's origin and going from practicing law to starting a tech company [0:54]
• NTEN, all about Keela, and where Nejeed believes fundraising is heading [12:22]
• Addressing the fear in fundraising and bringing change to the charity world [20:24]
• Risk, experimentation, and why charities need an ecosystem [24:23]
• Working at Keela and AI in the nonprofit space [27:24]

• Email Frontier FM YOUR fundraising questions at [email protected]!

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• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

A major part of human-centered fundraising is human-centered design. How do you create mass marketing content that feels personal to the reader and accomplishes the goal of inspiring generosity through giving? On this episode, Ben sits down with Frontier OG and Creative Director Nick Tassell to discuss the importance of design, the power of humanity in marketing, and his experience starting at the beginning of Frontier.

• Getting to know Nick Tassell [1:22]
• Balancing form and function and why design matters [6:05]
• Nick's experience on Frontier's ground floor [12:48]
• Taking a closer look at Frontier's team and the benefits of different leadership styles [23:26]
• Exploring human-centered design and its application in both print and digital marketing [35:08]
• Understanding the importance of the message in your medium [40:56]
• Nick's perspective on the marketing journey of QR codes, the benefits of risk management with new tech, and final thoughts [49:20]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Creative Deviations (Book)

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• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

The first Frontier FM of 2023 is here and you don't want to miss it! On this episode, Ben sits down with Neon One's Director of Corporate Brand Tim Sarrantonio for a jam-packed discussion about the future of generosity from a technology standpoint. The two explore human-centered fundraising, the three-percent problem in the charitable sector, three trends for small shops in 2023, and making it easy for donors to grow in generosity.

• Getting to know Tim Sarrantonio [0:09]
• The gold standard in human-centered fundraising [6:19]
• Tackling the three-percent problem and why tech bros won't save the charitable sector [11:57]
• Three trends for small shops in 2023 [24:33]
• Understanding the peak-end rule [33:37]
• Making it easy to join the generosity journey and Tim's advice for overwhelmed fundraisers [36:41]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Thinking, Fast and Slow (Book)
• The Ethical Rainmaker
• Mallory Erickson
• Dana Snyder
• The Fundraising Effectiveness Project

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• Neon One

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• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

For the last Frontier FM episode of 2022, Ben and Becca sit down to discuss everything that goes into building a successful donor journey. When and how should you thank your donors? What role do economic seasons play in annual planning? How important is showing impact and accountability to donors? Listen now to get answers from the experts!

• Diving into annual planning and how economic seasons impact giving [1:51]
• Knowing when and how to thank and engage with your donors [7:42]
• Accounting for the overall donor journey [14:31]
• Understanding the timeframes and logistics for asking and reporting [20:06]
• Cool Tools to help with better task management [33:41]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Notion

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• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

It's time to bring some internal innovation to the charity world! On this episode, Ben sits down with the Director of Marketing Growth for Funraise, David Schwab. David dives into why quality tech stacks for charities are a game changer, how and why he works for Funraise, and the power of owning the conversation through email marketing.

• The difference between Seattle and Canadian sports [0:12]
• Exploring David's professional journey [3:37]
• How David started working at Funraise [10:17]
• The Funraise backstory and the power of platforms [17:26]
• Big wins for charities using Funraise [25:09]
• Explaining email marketing to the next generation and why marketing is pay to play [28:27]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Funraise
• #TeamSeas

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• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

The world needs good marketers. Thankfully, Frontier FM has got you covered! On this episode, Ben is joined by Frontier strategist and new co-host Becca Gust to discuss her background, the Enneagram, her first Fall at Frontier, subjectivity in fundraising marketing, and the experimentation culture within Frontier.

• Getting to know Frontier FM's newest co-host, Becca Gust! [1:22]
• Diving deeper into the Enneagram [11:40]
• Becca's first Fall at Frontier and resisting the urge to worship work [14:45]
• Identity, perspective, and subjectivity in fundraising marketing [29:34]
• The experimentation culture at Frontier and Becca and Ben's hopes for the future [33:29]

• Email Frontier FM YOUR fundraising questions at [email protected]!

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• Follow Becca Gust on LinkedIn
• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Get ready to learn about all things social media in the world of fundraising marketing as Ben sits down with digital marketing coach and podcaster Dana Snyder of Positive Equation. On this episode, the two discuss the dynamic duo of marketing and branding, using social platforms effectively in fundraising, optimizing your charity's YouTube channel, and the best use of your social media marketing dollars.

• Getting to know Dana Snyder and her digital marketing journey [0:13]
• Breaking out of the "land grab" mentality when it comes to digital and the power of quality branding [5:01]
• Using social media platforms effectively in fundraising [12:31]
• Optimizing your charity's YouTube Channel and using Google Analytics [17:46]
• Working alongside Meta and how Dana helps organizations with online advertising [22:11]
• The first-ever Cool Tools segment! [25:47]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• TubeBuddy
• Google Analytics
• Loom
• Madgicx

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• Positive Equation

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• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

There are two sides to marketing in the charity world: fundraising and branding. Both are essential, but it's time to give the branding crew some love! On this episode, Ben sits down with Anchor Marketing President Danielle Gagner to discuss why marketers need communication skills, the importance of branding, the prerequisites for a rebrand, creating intergenerational loyalty, and using data and branding to produce a strong sense of identity in donors.

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Anchor Marketing
• Stereotype Directionality and Attractiveness Stereotyping: Is Beauty Good or is Ugly Bad?
• Disgust Images And Nonprofit Children's Causes
• Click here for comprehensive branding resources!

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• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Fundraising is an $18 billion industry fighting to be taken seriously. Charities often struggle to become more sophisticated and business-minded without losing their nonprofit side. One way to move the needle forward for the charitable sector is through fundraising education for fundraisers and those that work with them. On this episode, Ben sits down with New School of Fundraising founder Rowena Veylan to talk about accessible fundraising education, the importance of fundraising training for board members, supporting smaller charitable organizations, and establishing indigenous protocols for fundraisers.

• Rowena's fundraising journey and starting the New School of Fundraising [0:13]
• The importance of fundraising training for board members [8:03]
• Moving the needle for smaller organizations and supporting volunteer-run charities [13:00]
• Creating indigenous protocols for fundraisers [23:31]
• Final thoughts on fundraising education [34:52]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Institute for Sustainable Philanthropy
• BCIT Fundraising Courses
• Blumbergs' Snapshot of the Canadian Charity Sector 2020

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• The New School of Fundraising

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• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

What is the role of trust in the fundraising process? What does sustainable accountability look like in the charitable sector? On this episode, Ben sits down with Africa Community Technical Service (ACTS) for Water CEO Jeff Golby to discuss trust-based philanthropy, unhealthy power dynamics in major giving, and better ways to build trust between charities and the donors that fund them.

• Getting to know Jeff Golby and life lessons for Enneagram Threes [0:25]
• Overhead, the expense of charity, and the unspoken parts of fundraising [6:46]
• Understanding trust-based philanthropy [10:21]
• Breaking down unhealthy power structures in philanthropy [15:02]
• Creating a world without grant writing and balancing the direct and indirect costs of running a charity [17:51]
• Building trust between charities and donors [23:20]
• The messiness of fundraising and the power of continually showing up [27:13]

• Email Frontier FM YOUR fundraising questions at [email protected]!
• ACTS for Water
• practices — Trust-Based Philanthropy
• Give Away Power, Then Money (Article)

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• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/