Frontier FM

On this episode Frontier FM, it's the greatest crossover event since the Jetsons met the Flintstones! Dan Sonners of the Dynamic Nonprofits w/ Dan Podcast is on the show to discuss all things list rentals and direct mail marketing. The two dive into how list brokerage works, the rise of email marketing, reaching Gen X, and great questions from the Frontier team.

You will want to hear this episode if you are interested in...

• Getting to know Dan Sonners and his marketing journey [0:45]
• Dan and Ben's perspective on the rise of email marketing in the fundraising world [5:30]
• What in the world are list rentals and multi-buyers? [18:37]
• Dan's thoughts on the Gen X Factor, their value as donors, and marketing best practice to reach them [28:28]
• Dan's biggest piece of advice for fundraisers [37:32]
• Managing the expectations of small charities around acquisition [39:44]
• The rental list recommendation process and the value of a list broker [45:32]
• Ethics in rental lists and fundraising marketing [51:43]

Resources & People Mentioned

• Email Frontier FM YOUR fundraising questions at [email protected]!
• DNP Groundbreakers: Justin McCord, VP SMarketing @ RKD Group & Host of Groupthinkers Podcast Dynamic Nonprofits w/ Dan
• Conrad Direct

Connect with Dan Sonners

• Follow Dan on LinkedIn
• Check out Dan's podcast!

Connect With Frontier

• Follow Benjamin Johnson on LinkedIn
• Follow Matt Hussey on LinkedIn
• Follow Megan McCaffery on LinkedIn
• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Do you know what to post on LinkedIn? Maybe you're on the fence about using the platform altogether? On this episode, Matt and Ben will show you why LinkedIn is one of the best digital spaces for charities and business professionals alike. They'll also share tips on how to make YOUR LinkedIn profile a must-follow!

You will want to hear this episode if you are interested in...

• 42 episodes, Jackie Robinson, baseball caps, and baseball predictions [0:33]
• Frontier FM catch-up; Matt and Ben are headed to Vegas! [4:45]
• Matt and Ben settle their LinkedIn bet while sharing the LinkedIn tips you need to get ahead [8:49]
• The history of LinkedIn and user statistics [16:00]
• Finding your authentic professional voice on LinkedIn [19:00]
• Are you a part of the LinkedIn one-percent? [21:47]
• More can't-miss LinkedIn tips [24:17]
• Using automation to optimize your LinkedIn ROI [31:16]
• Final thoughts and junk mail [34:03]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Marketing Misses with Megan McCaffery, Ep #41
• Ben on a recent episode of Dynamic Nonprofits w/ Dan
• AFP Icon
• Ben's best LinkedIn post
• Income and Poverty in the United States: 2019
• Mind-Blowing LinkedIn Statistics and Facts (2022)
• LinkedIn Company Profile and Statistics
• LinkedIn About Us
• How to Post on LinkedIn: 10 Tips from Analyzing 3000 Posts
• LinkedIn for Nonprofits: 8 Strategies for Success
• LinkedIn One-Percent Club
• Shield App
• Dripify: LinkedIn Automation
• How to Cut Expenses You Spend on Sales Nav / Recruiter with Dripify
• Ten Must-Follow Nonprofits on LinkedIn
• Check out LinkedIn's own nonprofit space

MUST-Follow Nonprofit LinkedIn Profiles

• Anthony Jones on LinkedIn
• Mike Duerksen on LinkedIn
• Dan Sonners on LinkedIn
• Dana Snyder on LinkedIn
• Mitch Stein on LinkedIn
• Kevin "The Kid" Fitzpatrick on LinkedIn
• Meena Das on LinkedIn
• Kirk Schmidt on LinkedIn
• Mark Jordan on LinkedIn
• Kevin Schulman on LinkedIn

Connect With Frontier

• Follow Benjamin Johnson on LinkedIn
• Follow Matt Hussey on LinkedIn
• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Why can't the charity world talk about its marketing misses and fundraising fails? It's time to rip the bandaid off! On this episode, Ben is joined by Frontier Senior Marketing Strategist Megan McCaffery to discuss all things "whoops!" in the realm of non-profit communications and strategies. They'll dive into common mistakes, the value of adaptability, and hard conversations charities can't afford to shy away from.

You will want to hear this episode if you are interested in...

• Twitch, competitive dodgeball, and getting to know Megan McCaffery [1:01]
• Agile project management and neurodivergent friendly copy [5:41]
• Pivoting your marketing strategy during an unexpected crisis [10:39]
• The evolution of email marketing at Frontier and challenging antiquated best practices [14:42]
• Fundraising fails, marketing misses, and hard conversations charities can't afford to shy away from [24:05]
• Ben and Megan share personal fails [34:03]
• How ownership creates empathy and the upside of failure [40:02]
• What's next for LinkedIn and final thoughts [45:40]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Listen to Ben's dodgeball commentary
• Turn Your Words into Money (Book)
• Caroline Fothergill's donor journey and first LinkedIn post
• Email Caroline Fothergill
• Uncharitable: How Restraints on Nonprofits Undermine Their Potential (Book)
• The Comprehensive Guide to Maximize Your Online Fundraising (PDF, Page 17)
• How Ben feels about losing vs. winning
• Episode 21: Error Will Robinson

Connect with Megan McCaffery

• Follow Megan on LinkedIn
• Send Megan an email
• Check out Megan's Vanlife Instagram

Connect With Frontier

• https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

The pandemic officially changed the way employees and employers alike viewed remote work. It forced us to reconsider what was possible in workplace technology and flexibility. Working digitally went from a logistical bandaid to an essential reality overnight! On this episode, Matt and Ben will examine all the ways remote and hybrid work have changed since the pandemic. They'll also share Frontier's remote work toolkit and discuss how to create a healthy and engaging remote work culture at your organization.

You will want to hear this episode if you are interested in...

• Acknowledging Ukraine and opening thoughts [0:00]
• Using cash in Mexico and recapping our tiptap episode [4:06]
• Matt and Ben's highlights and challenges of remote life [8:34]
• The tools and workflow of remote and hybrid work [14:57]
• Home office essentials to improve the quality of your work and your workday [18:02]
• Navigating different time zones in remote working and hybrid environments [21:27]
• Frontier's remote work toolkit [24:00]
• Creating a healthy and engaging remote work culture [33:20]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Frontier Remote Work Toolkit (PDF)

Connect With Frontier

• https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Technology should make life both better and easier for the one using it. That's not always the case for tech solutions in the nonprofit sector. Fortunately, tiptap is bringing some much-needed innovation to the charity world! On this episode, Ben sits down with Mark Jordan of tiptap to discuss how their touchless payment system is an all-around win for charities and donors, digital innovations for fundraising marketers, and the importance of focus for charitable organizations looking to maximize their impact.

You will want to hear this episode if you are interested in...

• Wordle and Gen Z conspiracy theories [0:14]
• Getting to know Mark Jordan and the logistics of tiptap [2:14]
• Nonprofits and technology [8:25]
• Why Ttptap is a proven risk-free payment option for charities and a huge win for donors [12:05]
• Pushing up against the limits of marketing creativity [17:35]
• How tiptap uses data to help charities develop effective strategies [22:56]
• The most common mistakes and solutions for mid-sized charities [26:45]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Wordle - The New York Times
• Birds Aren't Real
• Tech4SickKids
• Canadian Centre for Nonprofit Digital Resilience (Article)
• A Better Tent City belongs in Waterloo Region (Article)

Connect with Mark Jordan

• Email Mark!
• Follow Mark on LinkedIn

Connect With Frontier

• https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Does your charity allow existing donors to be more generous? On this episode, Matt and Ben discuss the art of using donor communication to change the donor relationship and take giving to the next level. They also dive into human-centered language, avoiding "the ick" as fundraisers, and how to invite donors to walk alongside a cause. You will want to hear this episode if you are interested in...

• Seasonal, meteorological, and geographic marketing for fundraising [1:42]
• Staying connected to the core principles of your organization [8:46]
• Avoiding "the ick" in fundraising communications [12:11]
• Inviting donors to walk alongside a cause [17:01]
• Using variable copy to take donors to the next level [22:54]
• Why the volume of communication matters and breaking fixed patterns with donors [26:39]
• A sneak peek of future Frontier FM content [31:50]
• Matt reads some junk mail! [34:13]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• What is 'the ick'? A psychological scientist explains this TikTok trend (Article)
• PayPal Giving Fund

Connect With Frontier

• https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Is fundraising for libraries different from other nonprofit and charitable organizations? To answer that question, Ben sits down with the Executive Director of the Vancouver Public Library Foundation, Jenny Marsh. The two discuss all things library fundraising, the interplay of annual and major giving, as well as the best strategies for reaching Gen-X donors. You will want to hear this episode if you are interested in...

• Getting to know Jenny Marsh [4:00]
• Diving into the world of library fundraising [7:50]
• The value of libraries within a community [15:47]
• Understanding the governing structure of VPLF [20:01]
• The interplay between annual and major giving [25:41]
• The logistics of major giving for libraries [34:15]
• Discovery calls and Gen-X fundraising [39:08]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Quote by Caitlin Moran: "A library in the middle of a community is a cro..."
• https://wikimediafoundation.org/support/

Connect with Jenny Marsh

• Follow Jenny on LinkedIn
• VPL Foundation

Connect With Frontier

• https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

It's a wrap! Now that 2021 is officially in the history books, Matt and Ben take a look back at some of the year's most prominent fundraising trends to help you prepare for 2022. They'll review everything from payment methods to person-centered content. New to the podcast? This is the perfect episode to get caught up!

You will want to hear this episode if you are interested in...

• Exploring payment method trends for 2021 [4:16]
• Is Feudalism the new normal? [11:50]
• Navigating a loneliness pandemic [17:45]
• Social media trends of 2021…for better or worse [19:48]
• The power of video in fundraising [24:55]
• Community-centered fundraising and person-centered content [28:35]
• Using regionalized communication in fundraising [35:45]
• QR Codes, marketing automation, and the use of AI in fundraising [38:30]
• Addressing inflation as a charity [45:24]
• Mailbag and final thoughts [48:22]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• The M+R Guide to Effective and Ethical Direct Response Creative (PDF)
• Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them (Article)
• Marketers, keep an eye on these digital marketing trends in 2022 (Article)
• 14 things I would tell my younger self if I could go back in time (Article)
• Polarity Management (PDF)

Connect With Frontier

• https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

This is the last Frontier FM of 2021 so buckle up for a great one! Long-time listeners of the show will be familiar with the organization Fundraise Up. They are an incredible company focused on redefining the online giving experience with a simple philosophy: What makes life easier for the donor is ultimately going to make life easier for the charity. On this episode, Ben sits down with Nic Miller and Salvatore Salpietro of Fundraise Up to discuss online fundraising, how "tech stacks" impact nonprofits, and the challenges facing modern charities.

You will want to hear this episode if you are interested in...

• Introductions and Insta-scams [0:50]
• The history of Fundraise Up [2:17]
• The power of working together under one roof [7:13]
• Defining "tech stack" and how it's impacting the charity world [10:10]
• The challenges facing today's charities [16:44]
• Why Ben is such a Fundraise Up fanboy [24:04]
• Common hurdles to expanding your "tech stack" [29:13]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Nobody is planting a tree if you share a pet picture on Instagram. Here's why (Article)
• What is a Tech Stack? Choosing What Goes In Yours (Article)
• The Standing Desk (Fundraise Up Blog)

Connect with Fundraise Up

• Fundraise Up (Website)
• Subscribe to the Fundraise Up Youtube Channel
• Follow Nic on LinkedIn
• Follow Sal on LinkedIn

Connect With Frontier

• https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Ben welcomes his friend and client Andre Lesur to Frontier FM for a can't miss conversation! Andre is a long-time listener of the show and the executive director of Global Disciples Canada. The two discuss faith, leadership, and the power of putting people at the center of your story. They also dive into the Enneagram, taking steps for personal growth, and the role passion plays in storytelling.

You will want to hear this episode if you are interested in...

• Sports, passion, and life lessons [0:48]
• Personality tests, personal growth, and the essential self [5:02]
• Andre's journey of self-discovery [7:20]
• Why passion is a more powerful communication tool than facts [12:37]
• How to be an effective "people helper" [13:18]
• More of Andre's story and the work he's doing with Global Disciples [17:00]
• Putting people at the center of the story [22:13]
• Being a partner and guide for clients and putting your best foot forward [27:28]
• Leadership tips, tricks, and challenges [30:42]
• Working in the charity world unburdened [34:11]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Follow the Simply Missional Podcast on Apple Podcasts or Spotify

Connect with Andre Lesur

• Global Disciples Canada
• Follow Andre on LinkedIn

Connect With Frontier

• https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/