What if you could guarantee that of the people who buy one of your products or services, the vast majority would select the pricing option you want them to? Well, that's definitely not only a possibility, but an eventuality that's backed up by science.The Centre-Stage Effect is a studied effect whereby given three pricing options, the vast majority of people (somewhere in the realm of 60%-65%) will choose the middle-priced option. This is down to a few factors which I'll talk about in this episode.Mostly though, for us as online marketers, it's our way to guide our audience to buy our products at the price that we want them to buy at. Instead of deciding whether our pricing is to their liking, and buying one way or another.The centre-stage effect works so well, that I've used it in the past to special effect on music festivals, to effectively increase the ticket price by around 15%, simply by adding a slightly more premium option. This has been done in the festival industry for years with a two-tiered approach having a VIP pass, but most miss out on the benefits of having a three-level approach that works best from a revenue standpoint.The centre-stage effect works wonders with almost any digital product, as well as physical products. However, with physical products it can be more difficult to have several options of the same product, so I find it especially works for more intangible items like tickets, courses, and e-books.----------PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemistPlease make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week.If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.