From sifting through over 600 applicants for single executive jobs to trying to find diamonds in the rough to fill junior positions, it's been a difficult 12 months for the performance marketing workforce – but with the economy trending upwards, are conditions about to improve?

This episode of the Performance Marketing Unlocked podcast features PMW's Premium Content Editor, Jyoti Rambhai (3:18), who joins to discuss the findings from the latest IPA Bellwether report for Q2 2024. Together, Jyoti and host Joseph Arthur unpack all the top-line insights from a generally buoyant report and reveal some of the industry's early reaction.

Also in this episode, Jodie Clayton (18:48), Associate Director, Marketing, Digital and E-commerce at Major Players, joins Jyoti and Joe to discuss the state of play for the marketing workforce. The trio discuss PMW's recently released Workforce Report and Jodie lifts the veil on all things marketing jobs for 2024 and beyond – from how the economy is set to impact salaries and the opportunities across both junior and senior positions, to the incoming 'reskilling revolution' and AI's potential impact on the job market.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Further reading ~

IPA Bellwether: Marketing budgets revised up at strongest rate in over a decade

The importance of a trial and error approach: 17 marketers’ takeaways from the latest IPA Bellwether

IPA Bellwether reaction: 13 experts on AI’s tipping point, live events comeback and beating the cookie-free rush

PMW’s Workforce report: Average salary changes across 36 marketing roles revealed

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