Welcome back to another episode of pplpod! This week, we are diving into the beloved and bizarre world of the North American house hippo, a fictitious animal that captured the imaginations of kids in the late 90s. We explore the iconic Canadian television public service announcement (PSA) originally produced by Concerned Children's Advertisers in May 1999.

Do you remember watching the tiny hippo forage in a kitchen, confront a house cat, and build a cozy nest out of lost mittens to sleep for 16 hours a day? Or maybe you remember its famous diet of raisins, chips, and "crumbs from peanut butter on toast"? We discuss how this visually seamless commercial—created using modified stock footage and clever visual effects by Spin Productions—was actually an early masterclass in media literacy. The true intent of the broadcast was to teach children about critical thinking regarding television advertising, reminding them that "it's good to think about what you're watching on TV, and ask questions".

In this episode, we also cover the lasting legacy of the house hippo, including its 1999 Golden Marble Award win for best public service advertising. Finally, we discuss its 2019 revival by the nonprofit organization MediaSmarts for their "Break the Fake" campaign. We look at how the modern reboot adapted the classic footage to tackle contemporary issues like fake news and digital literacy, reminding a new generation of children that they shouldn't trust everything they see on the internet.

Tune in to this nostalgia-filled episode as we unpack one of the most memorable and effective pieces of 90s Canadian television history!