A great brand can add immense value to your business. Add “Prada” to any purse and it may be worth over $1,000. While much of this value comes from marketing and product or service quality, legal strategy is also essential for helping you hone in on your brand equity.

We invited Clark Proffitt and Burt Skiba, founding partners at HPS Law Group, to discuss legal considerations you should keep in mind when building your brand.