Welcome to this episode of Prim Rose Light where I am joined by David Koeher. David had an MSc in Psychology. Then worked for a film production company for a year before moving to the Legal 500 where he worked on the guides, wrote of Legal Business and In-House Lawyer Magazine and put together a number of Legal 500 podcast episodes. Then moved to the marketing and business development department at Weil for a year and a half. In January, he set up The Marketing Legal which assists law firms around the world with directories and content marketing and set up The Thinking Legal podcast, which focuses on human and psychological issues in the legal sector. Please do check out his podcast which can be found on all main channels including Spotify and Apple podcasts: https://podcasts.apple.com/us/podcast/the-thinking-legal/id1747748757

In this episode we discussed what does it mean to work in legal marketing, how does the study of psychology interact with the law? Are there particular characteristics which demark lawyers and why are DEI so important for law firms and companies to pay attention to. David also talks about his experience as a gay man and how to scan for employers that will be a good fit for people.