In this powerful episode of The Chingona Chair, hosts Alex Garza (AGG Consulting), Diana Sheehan (PDG Insights), and Lilia Arroyo Flores (Digame Consulting) unpack the ripple effects of immigration crackdowns on Latino communities, labor markets, and consumer behavior. Inspired by a recent article in The Economist, the trio explores how fear and policy shifts are reshaping spending habits, disrupting industries, and challenging brands to rethink their strategies.

With over 68 million Latinos in the U.S.—85% of whom are legal residents or citizens—the conversation highlights the urgent need for marketers, business leaders, and policymakers to recognize the economic power and emotional pulse of this community.

Key Topics:

• Latino consumer behavior in times of uncertainty
• The economic consequences of immigration policy
• Brand trust, visibility, and cultural relevance
• Strategic insights for marketers navigating a downturn

No fluff. No filters. Just real talk. Tune in to learn why ignoring Latino voices isn’t just a cultural misstep—it’s an economic risk.