The Los Angeles Lakers traded for Luka Doncic in a deal that stunned the league — months before the franchise was sold for a record-setting $10 billion.

Coincidence? Or did the NBA help engineer this moment to inflate the Lakers’ value before the sale? Of course they did.

In this SportsE original, we breakdown the timing and strategy behind one of the most suspiciously perfect business moves in NBA history.

Did the NBA Inflate the Lakers’ $10 Billion Sale—And Every Other Team’s Value Too? sportsepreneur.com/nba-lakers-10b-sale-franchise-valuation-inflation

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TL;DR: What Just Happened Here?

The Los Angeles Lakers pulled off a blockbuster trade for Luka Doncic — and then sold the franchise for a record-setting $10 billion. That’s not just a trade. That’s a valuation play.

In this episode, we explore whether the NBA manipulated events to inflate the value of its marquee franchise, raise league-wide NBA team valuations, and set a new benchmark in the business of sports. From the Luka Doncic trade to the Lakers’ $10B sale, to the Cooper Flagg lottery twist, this story isn’t about basketball. It’s about leverage, timing, and brand power.

If you’re into sports business, franchise valuations, and the not-so-hidden strategies of pro leagues, this one’s for you.

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