Hack Your Own PR

How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99


Listen Later

Imagine a world where Business Class and Economy Class costs about the same. Naturally, everyone would choose Business Class. 

 

Today we're joined by Steve Hui, also known as "The Points Whisperer" and founder of iflyflat.com.au. Over 12 years ago, Steve cracked the code to unlock how to fly business and first class on the cheap. 

 

I invited Steve to the podcast because I have seen his name everywhere. From ARF, news.com.au, Sky News, The Project, you name it - he’s been featured there. With over 40k followers on Linkedin, and a hungry audience of travellers looking to stretch out their leggies, I’m not surprised that he’s so well loved by media.

 

Now, Steve is a bit of the dream when it comes to PR - this guy has never ever pitched a media story or paid for a publicist. Instead journalists and producers are often chasing him for comment.

 

Why? Because he’s always providing tips and hacks to help other folks fly flat at a fraction of the price - his website suggests for us business owners - you could be flying 2x per year business class…so why wouldn’t you check him out.

 

In our discussion, Steve shares unconventional marketing tactics that are perfect for startups, how he’s navigated the media and halo effect for the iflyflat brand.

 

Find Steve online: 

https://www.iflyflat.com.au/why-use-points

https://www.linkedin.com/in/stevenhui/ 

https://www.instagram.com/iflyflat/ 

 

Find Odette Barry online: 

https://www.odetteandco.com.au/authority-brand  

https://instagram.com/odetteandco   

https://instagram.com/hackyourownpr

...more
View all episodesView all episodes
Download on the App Store

Hack Your Own PRBy Odette Barry

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like Hack Your Own PR

View all
Mamamia Out Loud by Mamamia Podcasts

Mamamia Out Loud

619 Listeners

No Filter by Mamamia Podcasts

No Filter

679 Listeners

Australian Birth Stories by Sophie Walker

Australian Birth Stories

185 Listeners

Biz by Mamamia Podcasts

Biz

21 Listeners

Squiz Today by Squiz Media

Squiz Today

59 Listeners

How I Work by Amantha Imber

How I Work

133 Listeners

The Quicky by Mamamia Podcasts

The Quicky

128 Listeners

KICPOD by LiSTNR

KICPOD

163 Listeners

Life Uncut by Brittany Hockley and Laura Byrne

Life Uncut

309 Listeners

The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

The Imperfects

553 Listeners

SugarMamma’s Fireplay by Canna Campbell SugarMammaTV

SugarMamma’s Fireplay

55 Listeners

Something To Talk About by Stellar

Something To Talk About

103 Listeners

Nothing To Wear by Mamamia Podcasts

Nothing To Wear

109 Listeners

The Lazy CEO Podcast with Jane Lu by Jane Lu

The Lazy CEO Podcast with Jane Lu

6 Listeners

MID by Mamamia Podcasts

MID

82 Listeners