When it comes to selling ATVs, snowmobiles, motorcycles, and dirt bikes, the powersports industry can do wonders by adding a digital component to their current campaigns. As targeting a 25-year-old to buy a motorcyle, is going to be a much different approach than a 55-year-old. On this episode, we have Chad Peterson, who has worked in the powersports industry for over 5 years, Jordan Nelson, who manages one of the world’s largest aftermarket powersports company's social media, and your host Missy Budensiek, discussing brand ambassador programs, event activations, and giveaways all relating to the powersports industry.