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How the Psychology of Web Design Affects Your Visitors
For more detailed show notes, visit https://www.skyrocketradio.com/blog/how-the-psychology-of-web-design-affects-your-visitors.
There are hundreds of websites with great content and perfect promotion on-air and on social but never really take off. Most visitors come once and then never return. Have you had a website like this and wondered why? This is where the psychology of web design comes in.
The choices that go into your website design can make or break your site’s success. Research shows that 94 percent of users don’t trust websites that are poorly designed. And we’re talking about more than just aesthetics. Experts in quality web design know that a great website goes beyond simply being attractive. Any proper website should impress your visitors, hold their attention, and lead them to action.
The psychology of web design includes how colors, spacing, loading times, and even the fonts you use can affect a visitor’s mood and perception of your radio station or company. Canva did a great article on how major brands that you know have used colors in their logos to drive feelings about their products.
Layout
A great website layout guides the user towards the action the designer wants them to go. Studies have shown that 38 percent of users claim to leave a site if the content or the layout is unattractive.
Fonts
The font choice chosen for your website can say a lot about your station as well. They set the tone of the writing overall.
Space
It’s important to find the right mix of pleasing design and content saturation to generate positive feelings from visitors so they will remain on the page longer.
Content
People respond better when they feel things are directed to them specifically. Personalized content that speaks directly to users - using the word “you” or “your” for instance - and discusses their specific areas of interest gives many consumers a positive, friendly feeling that builds trust in your brand.
Ensure your Website Loads Fast
We’ve all experienced websites that take forever to load. According to Google’s research, users are 32% more likely to leave your website if the page takes 3 seconds to load.
Use a free service like Google Page Insights to examine your pages and look for ways that you can make your websites load faster.
The biggest culprit among slow radio station websites is the use of large images. So, ensure every image your team uploads to the website is sized properly and optimized for the fastest load times.
Do Not Underestimate the Psychology of Web Design
You only have a few seconds to gain a visitor’s trust and that trust can translate into more or less time spent listening to your station. When your website is well-designed and carefully populated and has clear navigation, it should be enough to put any visitor at ease and instill an eagerness to return.
There are dozens of more little factors that make up the psychology of web design and a perfectly designed website, but I hope the tips mentioned today help you in making your radio station website better. If you don’t have a partner for your website, we’d love to help. Reach out to us.
View all episodes
By Jim Sherwood
5
11 ratings
For more detailed show notes, visit https://www.skyrocketradio.com/blog/how-the-psychology-of-web-design-affects-your-visitors.
There are hundreds of websites with great content and perfect promotion on-air and on social but never really take off. Most visitors come once and then never return. Have you had a website like this and wondered why? This is where the psychology of web design comes in.
The choices that go into your website design can make or break your site’s success. Research shows that 94 percent of users don’t trust websites that are poorly designed. And we’re talking about more than just aesthetics. Experts in quality web design know that a great website goes beyond simply being attractive. Any proper website should impress your visitors, hold their attention, and lead them to action.
The psychology of web design includes how colors, spacing, loading times, and even the fonts you use can affect a visitor’s mood and perception of your radio station or company. Canva did a great article on how major brands that you know have used colors in their logos to drive feelings about their products.
Layout
A great website layout guides the user towards the action the designer wants them to go. Studies have shown that 38 percent of users claim to leave a site if the content or the layout is unattractive.
Fonts
The font choice chosen for your website can say a lot about your station as well. They set the tone of the writing overall.
Space
It’s important to find the right mix of pleasing design and content saturation to generate positive feelings from visitors so they will remain on the page longer.
Content
People respond better when they feel things are directed to them specifically. Personalized content that speaks directly to users - using the word “you” or “your” for instance - and discusses their specific areas of interest gives many consumers a positive, friendly feeling that builds trust in your brand.
Ensure your Website Loads Fast
We’ve all experienced websites that take forever to load. According to Google’s research, users are 32% more likely to leave your website if the page takes 3 seconds to load.
Use a free service like Google Page Insights to examine your pages and look for ways that you can make your websites load faster.
The biggest culprit among slow radio station websites is the use of large images. So, ensure every image your team uploads to the website is sized properly and optimized for the fastest load times.
Do Not Underestimate the Psychology of Web Design
You only have a few seconds to gain a visitor’s trust and that trust can translate into more or less time spent listening to your station. When your website is well-designed and carefully populated and has clear navigation, it should be enough to put any visitor at ease and instill an eagerness to return.
There are dozens of more little factors that make up the psychology of web design and a perfectly designed website, but I hope the tips mentioned today help you in making your radio station website better. If you don’t have a partner for your website, we’d love to help. Reach out to us.