Like many associations, the Public Affairs Council used to give new members everything at once. A big onboarding meeting, an emailed packet of information, a list of benefits – this process took a lot of time for the membership team. So they got together with Helen Taylor, digital marketing manager at the Public Affairs Council and today’s podcast guest, to create a new process: a series of emails to onboard new members, each with a video from a different staff member introducing a benefit. And it’s working! They’re saving time and doubling email engagement. Join us on the episode to learn more.